By PAGE Editor

If you have always fantasized about starting your own clothing line, you have probably wondered how much money and time you will have to invest in the project. The fear of wasting valuable time and having to make an investment may have stopped you. 

Internet technology has made it easier than ever for a person to start a clothing line. You will find websites online where you can upload designs that can be printed on t-shirts, sweatshirts, customize socks, handbags, and various novelty items.

Just because it is easy to start your clothing line doesn’t mean that it will be successful. There are a few things you should keep in mind before starting any clothing line. 

Internet technology has made it easier than ever for a person to start a clothing line, with custom t-shirt printing being a notable example. You can find websites online where you can upload designs to be printed on t-shirts, and sweatshirts, customize socks, handbags, and various novelty items.

What kinds of products will you sell?

The first thing you want to decide before you launch your business is what kind of apparel you will sell. For example, will you sell simple t-shirts with a clever saying on them, or do you think you would be better off selling scarves and handbags with your design embroidered on them?

Where will you store your product?

You may also want to ask yourself if you will need to maintain inventory. If you make handmade products, it may be difficult to produce them on demand. For example, if you make embroidered hats, you may want to keep a few on hand ready to go if someone wants to order one. If you are going to need inventory, you will have to have a place to store it. 

It is always best to start with a product that you do not need to stock. Some of the same online companies that will let you create designs will also allow you to sell them on-demand.

Not only can they print t-shirts and novelty items, but most advanced companies will even have automated sewing machines that handle embroidery and other stitch work for you. Although you may think that handmade products are inherently better, remember that these machines can stitch with perfect precision. As a result, your customers will get to enjoy a perfectly stitched version of your creation.

Where will you sell your product?

Now that you have created your product, you will want to have a place to sell it. If you start with a brick-and-mortar store, you will have to worry about finding a space and paying rent. You will also have to set hours and even pay employees. 

It is best to start your line on an online store. Some platforms offer the ability to create a free online store, and others charge a nominal fee. 

How will you advertise Your product?

There is no need to spend a lot of money to advertise your products. If you are wily, you can use social media to get your products out there. However, simply posting your designs on your social media sites will not do. You must let your intended audience see you.

If you have a product for babies, join a group for moms and post there. If you have a bag that is aimed at artists, join an artist group.

When you tweet your product, be sure to hashtag a word directly related to your concept and audience. If you have a shirt that is for Christians, hashtag Christians, God, and religion. If you have a shirt aimed at atheists, hashtag atheists, science, and so forth, You should also host your online store on a platform that will let you use multiple keywords. 

Starting your own clothing line can be fun and profitable. Keeping logistics in mind will help to manage your risk and sell your products.

HOW DO YOU FEEL ABOUT FASHION?

COMMENT OR TAKE OUR PAGE READER SURVEY

Featured