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Euphoria Named The Most Inspiring TV Show For Fashion After Season Finale

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By PAGE Editor


After the season finale this Sunday, new research revealed just how inspirational Euphoria is for viewers’ makeup looks & fashion choices - with over 1.3 million combined annual searches.

The study by Uswitch analyzed Google search data from the last twelve months to discover the most inspiring TV shows and characters for our fashion & makeup looks.

Top 5 TV shows that influence our makeup

  1. Euphoria - 824,000 annual searches 

  2. Friends - 513,300 annual searches 

  3. WandaVision - 39,500 annual searches 

  4. Bridgerton - 13,170 annual searches 

  5. Stranger Things - 11,490 annual searches

Euphoria is the most inspirational TV show for our makeup. The dramatic makeup looks featuring bold colors, dramatic liner, and face jewels have once again taken social media by storm after the release of the second series this month and saw 519,500 searches over the last year.

Top 5 TV shows that influence our fashion

  1. Euphoria - 519,500 annual searches 

  2. Peaky Blinders - 513,300 annual searches 

  3. Emily in Paris - 265,100 annual searches 

  4. Friends - 142,900 annual searches 

  5. Stranger Things - 111,500 annual searches

Euphoria is also the most influential TV show on our style, with each of the Gen Z cast members having their own distinct style to take inspiration from. But which Euphoria character is inspiring the world’s fashion and makeup the most?

Most Inspiring Euphoria Character

  1. Maddy - 221,000 combined annual searches 

  2. Cassie - 153,370 combined annual searches 

  3. Rue - 138,700 combined annual searches 

  4. Jules - 93,000 combined annual searches 

  5. Kat - 49,260 combined annual searches

Maddy Perez is the show’s most influential style & beauty icon, with 221,000 people searching for how to emulate her look in the last year. She is also the only Euphoria character to rank in the top 10 most inspirational TV characters of all time for fashion and makeup looks, raking 9th for fashion and 4th for beauty.

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