Gap Partners with Cult Gaia for Holiday Collection Launching October 10
The Gap × Cult Gaia: Tina Kunakey, alongside Kristina Byerley, Kelly Lim, Irene Law, and Christen Rhule.
By PAGE Editor
Gap has teamed up with LA-based fashion brand Cult Gaia for an exclusive holiday collection, set to launch on October 10. This 35-piece collection features a range of statement apparel for women and kids, blending Gap's timeless essentials with Cult Gaia’s modern, sculptural aesthetic, celebrating the beauty, strength, and individuality of women.
The Gap × Cult Gaia: Tina Kunakey
Known for their heirloom designs that stand the test of time, Cult Gaia, founded by Jasmin Larian Hekmat in 2012, is renowned for creating functional, art-inspired pieces. The brand's unique approach to design—drawing inspiration from nature and femininity—comes to life in this collaboration with Gap, infusing their signature heritage pieces with bold, standout elements.
Tina Kunakey
“This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,”
said Mark Breitbard, President & CEO of Gap.
“Every piece was created with intention, with a focus on fabrications, hardware, and stitching. We are delivering elevated designs and fresh fits that our customers can cherish forever.”
The Gap × Cult Gaia
The Gap × Cult Gaia collection includes holiday-ready styles that encourage confidence and individuality. Highlights include the Denim Bustier ($88), Leather Pants ($498), Vegan Fur Coat ($328), Backless Classic Shirt ($88), and more. Each piece showcases a modern twist with chain-link detailing and gold hardware. Additionally, Gap’s iconic logo is reimagined to read “GAIA,” which appears across a Baseball Cap ($35) and Cropped Logo Sweatshirt ($78), symbolizing the harmonious collaboration.
The campaign, shot and directed by sisters Louise and Maria Thornfeldt, stars model and actress Tina Kunakey alongside a diverse cast of women, celebrating the beauty of womanhood and the inspiration behind Cult Gaia’s name.
The Gap × Cult Gaia
“Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey,” said Jasmin Larian Hekmat, founder and designer of Cult Gaia. “The collaboration merges our distinct creative forces, blending art and function in a way that feels unique and timeless.”
This exciting collaboration delivers an elevated collection of fashion-forward, holiday pieces that will surely become wardrobe staples for years to come.
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