By PAGE Editor

From Left to Right: Daniel Steindorf, Kerstin Görling, Micky Rosen and Alex Urseanu

Frankfurt, Germany – June 24, 2024: Leading German Hospitality Collective, Gekko Group has today announced the expansion of its Retail Division No Rooms with the acquisition of German luxury and contemporary womenswear retailer, Hayashi. 

As part of the new partnership Hayashi will be rebranded in January 2025 as “Hayashi by No Rooms”. The iconic store concept will be extended to include menswear, alongside its established womenswear collections. Next to the existing physical store in Frankfurt, additional Hayashi by No Rooms retail spaces will be incorporated into hotels and other Gekko Group venues and an ecommerce site will be launched. Hayashi by No Rooms will be led by Kerstin Görling, the founder and owner of Hayashi, who will continue as Head of Buying and Chief Creative Officer. 

No Rooms, which was initially introduced in April 2023 as the new retail division of the Gekko Group, is headed by Daniel Steindorf, the previous senior buyer at Solebox & MBCY and founder of the iconic menswear store Uebervart. With additional Gekko Group venues store corners, limited edition product collaborations with artists, as well as their own line of merchandise collection Gekko Group‘s fashion and lifestyle section will continue to grow with the new concept of Hayashi by No Rooms.

The high fashion Frankfurt-based boutique Hayashi officially opened in 2007 by founder Kerstin Görling, famous for her fashion forward buying and her digital presence on social media. Hayashi presents a curated collection of luxury and contemporary womenswear collections from Acne Studios, Victoria Beckham, Ulla Johnson, Nili Lotan, Isabel Marant and MM6 Maison Margiela to name a few. Over the 17 years of business, Hayashi has evolved into one of the most esteemed retail stores in Germany. 

“We are excited to see our retail division grow. The innovative platforms for high-end fashion are a very exciting and complimenting addition to our portfolio as we grow beyond hospitality towards a lifestyle brand”

explains Micky Rosen, Co-Founder of Gekko Group.

Hayashi by No Rooms will officially launch in January 2025 with the rebranded store in Frankfurt, an e-commerce site and Hayashi by No Rooms hotel corners within selected Gekko Group hotel properties.

For more information about Gekko Group, please visit www.gekko-group.de

About the Gekko Group

The Gekko Group, headquartered in Frankfurt am Main, was founded in 2003 by Micky Rosen and Alex Urseanu. With its groundbreaking concepts, the ever-expanding company has made a name for itself internationally, becoming one of the most innovative brands in the hospitality and gastronomy sectors. The recipe: a boundless love for life and an uncompromising passion to share it. The portfolio of hotels and gastronomic venues each offer distinct concepts and designs, yet all serve as places where the joy of life, community, love and friendship are celebrated and meaningful connections are made. The Gekko Group’s portfolio in Frankfurt include Roomers The Legend, The Pure, and Gekko House, which was named Hotel Property of the Year 2010.

Additionally, the Gekko Group encompasses 300 furnished apartments, the lifestyle retail brand NO ROOMS, the semi-private jet airline Travelcoup, Gekko Ventures, as well as the restaurants Burbank, Chicago Williams, TRINITII, and moriki in the Deutsche Bank towers. Since 2016, the company has been expanding in Germany: Roomers in Baden-Baden opened in November 2016 with the restaurant moriki, Provocateur in Berlin in March 2017 with the restaurant Golden Phoenix, and Roomers in Munich with the restaurant Servus Heidi in October 2017. Roomers ParkView is expected to open in 2025 in Frankfurt's Westend. In January 2018, Micky Rosen and Alex Urseanu were named "Hoteliers of the Year" by AHGZ and dfv Mediengruppe, the Oscar of their industry.

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