H&M And Highsnobiety Create Their Interpretation Of Streetwear Essentials With Blank Staples
H&M Blank Staples collection: Highsnobiety CREDITS: Photographer: Julien Tell Director: Viktor Sloth Focus Puller: Ashton Green Digitech/Photo Retouch: Jeff Way Stylist: Lawrie Adu Styling Assistant: Yuchen Xie HMU: Susanna Jonas Set Designer:
JULIEN TELL
By Cassell Ferere originally published on Forbes.com
We have watched menswear go from suiting-centric to casual-chic over the years. And many brands have refined their aesthetics accordingly in fostering the trends and how they interpret them. H&M, and through the creative consultation of Highsnobiety, has cultivated its take on the casual-chic men’s streetwear essentials: Blank Staples. As Summer goes into hibernation these staples presented by H&M are cornerstones to your fall fits and winter wardrobe.
H&M Blank Staples collection: Highsnobiety CREDITS: Photographer: Julien Tell Director: Viktor Sloth Focus Puller: Ashton Green Digitech/Photo Retouch: Jeff Way Stylist: Lawrie Adu Styling Assistant: Yuchen Xie HMU: Susanna Jonas Set Designer:
JULIEN TELL
This “new standard of basics” as H&M refers to it, emphasizes details and the style of the evolving man. A color palette of black, white, brown, and tobacco, these blanks are considered building blocks to the modern man’s closet. Drop shoulder silhouettes, ribbed necklines, and tailored sweatpants are designed with the attention to detail that contemporary streetwear is known for. Fabrics are made in familiar heavyweight cotton and have dry-feels to the touch.
Men over the years have had less to do with a closet full of suits, opting to have more casual streetwear-inspired designs and labels in their closets. This has led to menswear brands including basics worked within their brand's collections. This first drop from Blank Staples arriving on September 3 on hm.com, items will also be available in about 150 H&M stores around the world.
H&M Blank Staples collection: Highsnobiety CREDITS: Photographer: Julien Tell Director: Viktor Sloth Focus Puller: Ashton Green Digitech/Photo Retouch: Jeff Way Stylist: Lawrie Adu Styling Assistant: Yuchen Xie HMU: Susanna Jonas Set Designer:
JULIEN TELL
Keeping up with the minimalists and providing varied neutral tones, H&M is offering a collection curated by the Highsnobiety team. The label-less men’s streetwear essentials consist of tees, sweaters, hats, sweatpants, and the adored, hooded sweatshirt. “Highsnobiety is thrilled to bring Blank Staples to life with H&M," says David Fischer, the Founder and CEO of Highsnobiety.
Fischer continues, “This carefully considered collection is in tune with how men dress today, with an attitude that’s open to collaborative and creative possibilities.”
H&M Blank Staples collection: Highsnobiety CREDITS: Photographer: Julien Tell Director: Viktor Sloth Focus Puller: Ashton Green Digitech/Photo Retouch: Jeff Way Stylist: Lawrie Adu Styling Assistant: Yuchen Xie HMU: Susanna Jonas Set Designer:
JULIEN TELL
The Blank Staple collection is a product of the H&M men’s design team, fused with the strategies that Highsnobiety is bringing to the table. As they are toting longevity and flexibility in the garments, H&M has made these basics their call to the newer generations. That modern personal style can be achieved without spending a whole lot on your fashion.
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