Written by PAGE Editor

Following L’Oreal's announcement at the recent CES exhibition that its new digital beauty product Perso is set to be launched in 2021.

David Utley, Consumer Analyst at GlobalData, a leading data and analytics company, offers his view on this potentially game changing new product development:

"The direction of travel in the beauty industry supports L'Oreal's focus on advancing the personalizable digital beauty space with new product innovation like Perso.’
 

He continues:

“Our research shows that consumers are increasingly seeking a point of differentiation and customization in their make-up choices with GlobalData’s 2018 Q3 consumer survey, confirming that 68% of both Generation Z and Generation Y claim that they are 'always/often' influenced by how well a beauty product is tailored to meet their needs and personality when buying, so this innovation is right on trend.

With the concept being so new it may take time for some consumers to adopt it depending on where the final retail price point lands and L'Oreal may still have some functional characteristics to think about before launch around the portability and convenience of using Perso out of home.

However, although we have seen the launch of other smart skincare systems in 2019, L'Oreal's Perso is a 3-in-1 system of skincare, foundation, and lip colors which makes it truly unique and a potential game changer.

As Steve Jobs once said 'People don't know what they want until you show it to them' and you have to applaud L'Oreal for creating a product that's genuinely funky, functional and new."

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