By Cassell Ferere originally published on Forbes.com

“The best feedback comes from being on the selling floor and seeing a man’s reaction when he tries on our jeans,” says the founders of the MONFRÈRE denim label, Sean Rudes and Steven Dann. “When someone comes out of the dressing room wearing MONFRÈRE for the first time and says, 'I'm sold! These are the most comfortable jeans I've ever tried on! What other washes does this style come in?' What we hear is 'mission accomplished.' That moment is most exhilarating - it’s the best part of our job.” 

MONFRÈRE, which translates as “my brother” in Fench, combines years of career fashion and retail experience between its creators and brother-in-law, Rudes and Dann, and refined comfort design elevated for luxury taste. Together, the design duo has crafted MONFRÉRE for the men who seek finer denim that can wear effortlessly with you from day into night. Denim is evolving, and Rudes and Dann have bonded under the belief of slim-fitting luxury denim having a place in our wardrobes.

“Denim is constantly evolving, and new technologies lend the opportunity to treat denim that the fit and feel are much more comfortable than the classic, rigid denim of past decades. With MONFRÈRE, we have created a new category of men’s denim that didn’t exist before. Now men can go from day to night, travel, and work, in the same pair of stylish, comfortable denim,” says Rudes and Dann. “Using exclusive Japanese Denim manipulated with new technology and cut in our signature flattering, comfortable fits, we’re elevating denim for men.”

The MONFRÉRE denim label isn't following current trends of baggy, or oversized jeans, adapted by women and men alike…

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