By Jeanine Ballone

Sustainability Editor

In a move towards sustainability and circular fashion, iconic skiwear brand Perfect Moment has announced the launch of Perfect Second Moment, a resale program in partnership with leading luxury platform Reflaunt. This innovative program aims to extend the lifespan of Perfect Moment's high-quality luxury items and reduce the fashion industry's impact on the environment. By facilitating the resale of pre-loved skiwear and accessories through Reflaunt's technology, Perfect Second Moment offers customers a seamless experience while promoting the values of durability, quality, and responsible sourcing.

Perfect Second Moment's resale program offers several key benefits for customers. By using Reflaunt's platform, customers can effortlessly list their pre-loved skiwear and accessories for sale, eliminating the hassle of finding buyers on resale marketplaces. In addition, customers receive a gift card to use at Perfect Moment, even before their item is sold. This unique feature allows customers to enjoy the benefits of their resale while continuing to engage with the brand they love.

Perfect Moment's partnership with Reflaunt reflects their commitment to sustainable luxury. The brand believes that luxury and sustainability can go hand-in-hand, and they have taken concrete steps to ensure their products align with these values. Perfect Moment creates high-quality ski and fashion apparel that is made to last, sourced responsibly, and incorporates recycled materials wherever possible. The launch of Perfect Second Moment's resale program further reinforces the brand's dedication to reducing their environmental impact and promoting circular fashion.

The introduction of Perfect Second Moment's resale program sets a precedent for other fashion brands to follow. According to a report by ThredUp, the online resale market is projected to reach $64 billion by 2024, indicating a growing demand for second-hand fashion. This statistic highlights the significance of Perfect Second Moment's launch and the growing importance of resale programs in the fashion industry. As the fashion industry grapples with its impact on the planet, initiatives like this present an opportunity for brands to not only extend the lifespan of their products but also engage with their customers in a more sustainable way. By partnering with Reflaunt, Perfect Moment showcases the potential for collaboration between brands and resale platforms, emphasizing the importance of circular habits and responsible consumption.

Perfect Moment's partnership with Reflaunt and the launch of Perfect Second Moment's resale program mark a significant step towards sustainable luxury skiwear. By embracing circular fashion and offering customers a seamless resale experience, Perfect Moment demonstrates their commitment to reducing waste and promoting responsible consumption. This initiative sets an example for other fashion brands to explore similar programs, ultimately driving positive change in the industry. As we continue to navigate the environmental impacts of fashion, collaborations like this pave the way for a more sustainable future.

ThredUp Resale Report: [Link to report](https://www.thredup.com/resale)

- Perfect Moment: [Website](https://perfectsecondmoment.com)

- Reflaunt: [Website](https://www.reflaunt.com/)

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