Written by Cassell Ferere

First “Experimenting” with Reebok back in 2018, Pyer Moss launched a triple black and triple white DMX Fusion that cost $180 and sold out too quickly for those sleeping on the collaboration. Since then, Reebok and Pyer Moss has repeated their project for the fourth time and evolved it into apparel and accessories.

Back in October, Kerby Jean-Raymond revealed “Experiment 4” and his third apparel collection with Reebok at his most anticipated runway show thus far at the Kings Theater in Brooklyn, New York, just about a stone's throw away from where the Haitian-American fashion designer grew up. A homecoming it was, Jean-Raymond, his team, and the models sported the Reebok by Pyer Moss collaboration gear.

The show was dedicated to Sister Rosetta Tharpe who is known as the Godmother of Rock and Roll music. The design of the Reebok by Pyer Moss Collection 3 was inspired by the Twi word “Sankofa” from the Akan tribe in Ghana which means “Go back and get it” displayed by the swan-like creature envisioned on the tracksuits and by Jean-Raymonds return to his home neighborhood to put on a show. This is a part of his ongoing series, “American, Also” where the human condition is explored and highlighted.

This Friday, July 3, the “Experiment 4” will be dropping a special pair of the Fury Trail sneaker title the “Innocence Project.” With a racer-like colorway, these pairs will donate a portion of proceeds to the Innocence Project.

The Innocence Project is an organization that works to exonerate convicted individuals who have been wrongly imprisoned with the help of DNA testing and criminal justice reform. The shoe will cost $280 retail.

Reebok by Pyer Moss “Experiment 4” Fury Trail has a rubberized leather mudguard and a knit upper with luxury hand-feel. The double-layer tongue and insta-pump Fury split tooling are great features but what's most intriguing is the velour lining on the inside. 

These Reebok x Pyer Moss Fury Trail pairs will surely be all the rave for sneakerheads over the Holiday weekend. So if your thumbs are quick enough, they could be a great addition to your collection and sneaker wall.

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