By PAGE Editor

Many try to stay ahead of the curve when it comes to fashion, or at least up to date. But which state is actually the most fashion-forward state; which makes the most effort to show up and show out; where would you head to in order to be seen with the best dressed? 

Fashion experts Flaunt Your Fashion took the time to find out which state really is the most fashion-obsessed by compiling data on Google searches for fashion labels across the US, and comparing the brands that were the most and least searched for in each state. 

Truth is, the only American fashion week is in New York for a reason. 

• The highest proportion of people searching for fashion labels was in New York 

• The most commonly searched high-end label was Louis Vuitton in every state apart from Nebraska, where it was Valentino 

• The state least interested in fashion labels was Wyoming 

State 

Sum of Volume 

Population 

Searches per 100k 

Rank

New York 

2,666,400 

19,677,151 

13,550.7 

1 

Hawaii 

184,950 

1,440,196 

12,842.0 

2 

Wisconsin 

208,800 

1,775,156 

11,762.3 

3 

Nevada 

339,270 

3,177,772 

10,676.3 

4 

California 

4,118,700 

39,029,342 

10,552.8 

5 

New Jersey 

923,400 

9,261,699 

9,970.1 

6 

Florida 

1,879,100 

22,244,823 

8,447.4 

7 

Maryland 

503,640 

6,164,660 

8,169.8 

8 

Illinois 

1,019,210 

12,582,032 

8,100.5 

9 

Texas 

2,331,070 

30,029,572 

7,762.6 

10 

 With 13,500 fashion brand searches per 100k people, New York is crowned as the most fashion-obsessed state, with a higher rate of searches than in any other state. The most coveted brands were Louis Vuitton, Gucci, and Chanel. 

Louis Vuitton and Gucci were the top two most googled brands in most other states as well, while New York was the first of a few where Chanel ranked as the third most searched, rather than Michael Kors. Of the total 50 fashion labels analyzed, the least favored fashion label in New York was Prada, followed by Burberry and Dior. 

Hawaii came next as the most fashion-obsessed state in the US with 12,842 searches for fashion labels per 100k Hawaiians. Like New York and most other states, its most popular label was Louis Vuitton, but the next two most Googled were Hermes and Gucci. The least covetable, however, was Burberry. 

Wisconsin is third on the list and therefore the most fashion-obsessed in the mid-west. With 11,762 searches per 100k Wisconsin residents, the top three were Louis Vuitton, Gucci, and Michael Kors. Like in Hawaii though, Burberry was the least Googled label. 

Nevada came in fourth with just under 11,000 searches for fashion labels per 100k people. The most popular brands Nevada natives were looking for were, like the others, Louis Vuitton and Gucci. The third most favored was Chanel though, making a change to Michael Kors. The least popular designer brand in Nevada was Versace. 

The fifth most fashion-obsessed state is California. Despite being home to Hollywood and those aspiring to be part of it, there were 10,552 fashion label searches for every 100k Californians. Louis Vuitton led the pack ahead of Gucci and Chanel, while Balenciaga, Ralph Lauren, and Prada brought up the rear. 

New Jersey ranks sixth and is the first state with less than 10,000 searches per 100k people. Louis Vuitton was followed by Gucci and Michael Kors as the top three most popular brands in the Garden State. At the other end, Balenciaga was featured again, but this time accompanied by Dior and Calvin Klein. 

Coming in at seventh, Florida had 8,447 fashion searches per 100k inhabitants. It also had the same top three as New Jersey, Louis Vuitton; Gucci; and Michael Kors, while the least favored are decidedly different – Versace, Prada, and Hermes were the least searched in Florida. 

Maryland came in as the eighth most fashion-obsessed state with 8,170 searches per 100k people. The same as the previous two states, Maryland’s most popular labels were Louis Vuitton, Gucci, and Michael Kors. Maryland’s least popular designer labels were Dior; Alexander McQueen and Versace. 

The second mid-western state to feature was Illinois. Also, with 8,100 designer label searches per 100k people, Illinois broke the top three trends as Louis Vuitton and Gucci took first and second place, with Burberry coming in third. Meanwhile, Dior, Prada, and Versace were the least favorite.  

Rounding out the top ten was Texas, where there were 7,762 searches per 100k Texans. Again, the top three were Louis Vuitton, Gucci, and Michael Kors, though the least searched were Balenciaga, Versace, and Prada. 

A spokesperson for Flaunt Your Fashion said: “New York came in as the most fashion-obsessed state by quite some distance, living up to its reputation as one of the world’s fashion capitals, setting the trend for Louis Vuitton and Gucci as the most Googled brands in almost all states.

"It’s also interesting to see that America’s passion for fashion is truly nationwide – the top ten most fashioned obsessed states are evenly spread across the country, from the south to the mid-west to the coasts.” 

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