Written by PAGE Editor in partnership with Kulture Hub

If you have stopped drinking hardcore Soda over the last years, but like most, crave the carbonated delight, then it’s likely you’ve heard of SodaStream, the world’s leading sparkling water-maker brand. They offer over 20 different flavors to create sparkling soda without all the sugar. While they have already created a solution to a big problem, there are still some issues that have them itching to get closer to circularity with an eco-centric mission just in time for Earth Day.

A cold fact; 67 Billion Plastic bottles are enough to wrap planet earth almost eight times. That doubles what we dispose of each year here in America. One in four Americans knows how to recycle and do recycle, making 75% of single-use plastic products vulnerable to oceans around the globe.

SodaStream, a PepsiCo. brand, has pledged to change all of that by 2025 in eliminating 67 billion plastic bottles from production. Since 2019, their efforts have contributed to the avoidance of, roughly, 5 billion single-use plastic bottles. And SodaStream doesn’t stop there.

Since the beginning Soda Stream is implementing a sustainable process within its company motto and introduced solar panels to power 5% of the main facility and aiming to generate 20% of the factory’s energy by 2021. In due time, they want to be using 100% natural gas and clean energy.

“We are constantly exploring further steps, including in the field of renewable energy. As a company, we feel responsible and committed towards the world we will leave for the next generation,” 

commented SodaStream CEO Eyal Shohat.

As we continue to produce 300 million tons of plastic each year, 8 million tons are finding its way to the ocean. The biggest threat here %50 of the plastic produced is for single-use, something not recommended by environmentalists everywhere.

Re-usability is key for SodaStream and one bottle replaces 3,070 plastic bottles while they have plans to move from plastic to metal containers by 2021. The idea is deemed to offset 200 million plastic bottles by 2025 and avoid the carbon footprint.

Amid the pandemic of COVID-19, we have grown even more aware of the fragility of our ecosystem as well as how vulnerable we are to mother nature. SodaStream has a message for all and has sought practices to reach eco-friendly solutions.

As the CEO, Shohat states,

“While we are all going through something so challenging, my hope is that, once COVID-19 will be behind us, we will remember to take much better care of the planet we live in, all together as mankind.”

SodaStream has also put together a video message to the world to encourage conscious living and awareness. An homage campaign to Planet Earth and serves as a reminder to take care of ourselves and the planet.

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