By Cassell Ferere originally published on Forbes.com

Modern Tech For The Modern World Is how the XUPERMASK describes itself. Will.i.am, the futurist and founder of this face mask, music producer, songwriter, singer, and entrepreneur, has conjured a creation a bit more practical than his choice of performative couture. With the help of costume designer Jose Fernandez, the XUPERMASK is the solution to the everyday struggles of face masks.

The $299 face mask, which is launching with two versions, is aimed to reshape how we interact with one another when wearing a mask and how the mask interacts with the wearer. XUPERMASK elevates the face mask to a place where sneakers are, living on shelves as sought-after necessities.

Simply, due to circumstances, we need to wear masks like we’ve been wearing shoes all our lives. Will states, “We’ve long past looked at shoes as protective gear, but they’re just cultural items that we go out and buy,” to the host of CNBC’s Mad Money, Jim Cramer.

Will.i.am teamed up with Honeywell, an industrial manufacturing and engineering company, on the industrial design of the face mask. Jose Fernandez, who has done costume for films such as Batman and X-Men, specifically working with the mask on Spiderman, Tron and the Black Panther characters, and sculpture work for the cult-classic Gremlins, has also costumed Will and his band Black Eyed Peas back in 2011 for Super Bowl XLV. With Honeywell, Will, and Jose, found the right medium between tech and wearability, fashion and function.

XUPERMASK has some features that even your latest smartwatch can be jealous of. This tech device, which is also a fashion statement, comes with a complimentary XUPERKIT, with gear that adds convenience to the design. The kit contains a carrying case, a three-month supply of HEPA filters, a USB-C charging cable, and an extra mask made from fabric…

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