Tumi Woos Travelers And Influencers With The Launch Of Its New Fragrance, ATLAS [00:00 GMT]
By Cassell Ferere originally published on Forbes.com
The TUMI brand is well known worldwide as the leading luggage and accessory-maker for those whose lifestyle involves world-class business, performance luxury, and of course, travel. Since 1975 Tumi has created essentials designed to upgrade the varying aspects of the jet-setter lifestyle with masterfully crafted, and functional, products.TUMI has been expanding its view on the globe-trotting man since that first stitch, including fragrances in its offering of premium luxury products.
Victor Sanz, Bryan Griffin at Peak atop of Hudson Yards, NYC, at the launch event for the new TUMI fragrance ATLAS [00:00 GMT]. April 13, 2022.
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With the launch of its latest fragrance, ATLAS [00:00 GMT], TUMI is turning back the clock for a fresh start in the world, as the time stamp in its name suggests. Teaming with the Fragrance Group, developed as the exclusive US distributor for a curated selection of prestige specialty fragrances, TUMI hosted a night to remember, co-lead by Victor Sanz, TUMI’s Creative Director, and GQ Insider and influencer Bryan Griffin. The venue was filled with media, notable tastemakers, influencers, and models who all brought a sense of flair and style to the backdrop of the NYC night sky and towering skyscrapers.
Wednesday, April 13, 2022, at the Peak restaurant atop the Hudson Yards, a private event for the ATLAS [00:00 GMT] fragrance, and guests came to experience the views and skyline that inspire an entire world. The [00:00 GMT] timestamp reflects TUMI’s appreciation for every personal journey and discovery that we endure to perform at our peaks, and the herbaceous flower installation spoke to the natural ingredients that have been meticulously chosen for the scent.
Influencer Larissa Muehleder at Peak atop of Hudson Yards, NYC, at the launch event for the new TUMI fragrance ATLAS [00:00 GMT]. April 13,
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Drinks were served, with TUMI-inspired cocktails by Peak, along with small bites and music by DJ Timo Weiland. Guest indulged in music and spirits while getting to smell the notes of the ATLAS [00:00] at stationed testing locations within the party, offering a real-time aromatic experience. Hit with notes of citrus found all over the globe, the latest TUMI fragrance is bright and full of energizing aromas for taking you from day tonight. The scent is a blend of Italian bergamot, and Florida grapefruit, together with notes of amber wood that are balanced by labdanum, geranium, and ginger. There is also the smoky feel of Javanese vetiver and Haitian vetiver, creating a contrast in the aromas. ATLAS [00:00 GMT] also bottles the Indian sandalwood and some moss adding depth to the layers of scents.
“TUMI has been incredible. It’s been a hell-of-a two years.” says the long-time creative director, Victor Sanz, who spoke with a group at a dinner for the ATLAS [00:00 GMT] fragrance. “I know everyone has been in ‘it’ and I know speaking to all of you - you’re very eager to get back into the mode of travel, [and] get back out there. Get back into our passions. “
Influencer Leo Chan, creative director of TUMI Victor Sanz, Peter Wu at Peak atop of Hudson Yards, NYC, at the launch event for the new TUMI fragrance ATLAS [00:00 GMT]. April 13,
MADISON VOELKEL/BFA.COM
Sanz continues, “as I travel around the world I always embrace what it has to give me; everything from the food, the culture, [all] the inspirations. And a big part of this - for people to get to know me - [is] scents.” TUMI has always been about the outlook on the world and the ability to traverse as its core aesthetic, told through its high-end, functional design of its luggage, shared in its fragrances. After two years of development, ATLAS [00:00 GMT] is crafted with sophistication down to its structure, with a two-way mirrored bottle design.
“We are so pleased to continue our journey with the addition of our latest fragrance, ATLAS [00:00 GMT]. Continuous sources of inspiration for us are travel and how the world is headed towards an optimistic future. That energy was channeled into the development of a bold and fresh scent. It embodies that optimism and forward-thinking excitement,” Sanz says in a statement about the fragrance. TUMI is continuing to offer the best in functional luxury, fit for those on the move, and ATLAS [00:00 GMT] is inspiring the passion for travel and living life through worldly experiences.