Adidas Community Lab Graduation Is Celebrating Social Entrepreneurs Amid The Opportunity Gaps
By Cassell Ferere originally published on Forbes.com
The Adidas Community Lab is an accelerator program designed to empower social entrepreneurs and address local issues. Adidas’ Portland chapter of its Social Impact Accelerator, now known as Adidas Community Lab, formerly B.L.O.O.M., remains dedicated to supporting Black and Latino social entrepreneurs in advancing equitable access to sports, health, and wellness within their communities. The accelerator program actively fosters impactful futures by incubating ideas for progress and community change.
In collaboration with Impact Hub and Industry Education, Adidas Community Lab developed programming tailored to uplift the next generation of visionaries. Through mentorship, weekly workshops, special meetups, pitch practice, and networking opportunities, the Adidas Community Lab extends many arms in providing opportunities for efficient support, driving positive change among those communities.
Adidas also launched a new documentary series called "Create with Purpose" earlier in March, part of its Honoring Black Excellence (HBE) initiative. The series highlights the achievements of nine pioneering Black women making significant contributions to their local communities.
Among the graduates of the Adidas Community Lab are individuals with inspiring initiatives aimed at fostering equity and inclusion. They are Anibal Rocheta of Loco Por La Aventura, inspiring the Latino community to embrace outdoor activities equitably there is Brennan Scarlett of Big Yard Foundation, fostering academic excellence and holistic well-being for marginalized youth and Julian Alexander of Street Soccer USA PDX using soccer as a tool for social impact and community empowerment.
The graduates also include Lestarya Molloy of Fridie Outdoors, making outdoor knowledge accessible to everyone, as well as Mashari Tyson of Black Excellence Group, who is empowering black students with essential life skills and a sense of belonging, Pamela Slaughter of People of Color Outdoor, providing people of color with safe and inclusive outdoor experiences, Tory Campbell of Play It Safe Flagging System that is creating equitable play spaces to decrease the threat of vehicle-related accidents, and Vanessa Gomez of Flow in the City, who is cultivating a safe and inclusive urban yoga sanctuary, to name a few.
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