Is NFT.NYC Week The New Fashion Week?
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By Cassell Ferere originally published on Forbes.com
NFT.NYC Week has arrived in New York City, hitting the streets harder than it has ever had - in its four years of existence. Tech-focused events have brought the fintech community to the big apple, and surprisingly that includes the fashion industry. The larger conferences and discussions around the NFTs, cryptocurrency, and Web3 are where the fashion industry is attempting to claim its stake in the metaverse.
Among the many events that take place, fashion brands and industry people gather in real life to dissect and understand the relationship between NFTs, Web3, and how the fashion world will - or is - existing in the metaverse. High-end, streetwear, and footwear brands all share the stage in hosting events around fashion design, Web3 worlds, and NFT art, polishing a luster and allure that fashion has garnered over generations.
In the spirit of any other fashion week, plenty of parties and events can fill a schedule from morning to night, galvanizing a community toward the future of commerce. Metaverse - slash, real-world - brand names, like DJ duo EscapePlan, hosted a party at the PHD Rooftop Lounge for the Web3, NFT, and crypto players in town with drinks provided by Lobos 1707 Tequila.
NFT and Web3 company Artie hosted a party last year in partnership with V FILES, revisiting New York City nightlife, inviting fashion industry people to mingle with its NFT community on the Thursday night of NFT.NYC week. Fashion brands like the AKings denim line, celebrates the NFT.NYC week with a party for their NFT "Wear To Earn" collections as an early adapter to Web3.
The sneaker reselling giant Stadium Goods, located at 47 Howard Street, planned events for the four days of the week - teasing exclusive products and promoting NFT art, artists, and innovators of the Web3 space. Stadium Goods started the festivities with a conversation diving right into the digital details of how NFTs can affect our daily lives.
A conversation titled “The Business of Web3” [referencing Jeff Staple’s podcast] would lay the groundwork for Web3 discussions in fashion, held on Monday, June 20. Between Jeff Staple, Founder of Stapleverse, Verbal, Co-Founder of Ambush, Greg Locsin, Creative Director, Billionaire Boys Club, and BB3, Jeff Cole, Co-Founder of Ikonick and Metarelics, and Nelson Diaz, a Web3 Strategist of Long Lost Friends, the love of sneakers was brought up, like the Staple Pigeon shoe design from Jeff Staple, who mentioned the nuanced relationship of the NFT Staple Pigeon sneaker, and the auction price at Sotheby’s for the actual shoe…
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