Krost Releases Its First Genderless Collection Exclusively With Urban Outfitters

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Unisex basics line, KROST, released their first genderless line exclusively with Urban Outfitters as part of their new Basics | The Rainbow Capsule collection. The label is the marquee brand for Urban Outfitters' introduction to their own genderless category, aside from their own in-house brand. The mission-driven brand partnered with the nonprofit, No Kid Hungry, in which a portion of the sales from this collection will be donated to the organization in support of its mission to help eradicate hunger.

According to Samuel Krost, founder of KROST,

"We are thrilled to extend our partnership with No Kid Hungry as we continue to raise awareness and financially support the fight against food insecurity. Every purchase will donate $5 to help support the 23M+ children struggling with food insecurity across the country."

As part of the drop, KROST created a new logo that embodies the three pillars for which the brand is rooted in: Friendship, Family, & Support. The original design begins as a pillar silhouette then transformed into a rainbow. A rainbow also represents happiness, diversity, and inclusivity, which are all the values KROST supports. The thirty-one piece collection features new materials and fabrics that were produced in Portugal, and includes a variety of products ranging from hoodies, cropped sweatshirts, sweatpants, oversized tees, baby tees, tanks, and shorts. All pieces are available in sizes XS-XXL, and everything retails for under $100.

The Basics | The Rainbow Capsule collection will be available online at Krostnewyork.com on May 13th, as well as, in-store at Urban Outfitters - Herald Square NYC, and online at Urbanoutfitters.com in late May. For more information please contact Arnold Chavez at Arnold@cldstylehouse.com.

KROST Supporting each other; the simple concept of being there and encouraging positivity among our families, friends, and communities. Something that we at KROST believe should be integrated into everything we do as a youth-inspired fashion business - and expressed through our commitment to partnering with a nonprofit organization that is a positive influence on youth. We are a team who believes you give back as you work towards success.

A youthful and youth-inspired company with high-quality garments designed and created here in the US. We approach building garments as if we are making them for our friends - those we know and those we have yet to meet. Specifically, we are a team of “positivists” - those who believe in being positive influences and offer support for our families, friends, and communities. Friends supporting friends. To learn more visit https://krostnewyork.com.

No Kid Hungry is a national campaign run by Share Our Strength, a nonprofit working to solve problems of hunger and poverty in the United States and around the world. After 25 years of successfully investing in local nonprofits and helping find the best approaches to eradicating poverty and hunger, Share Our Strength launched No Kid Hungry in 2010. As a child hunger organization, ending childhood hunger is our primary focus, though Share Our Strength continues to invest in and develop other campaigns. In our work, the team at Share Our Strength believes in some specific values.

We strive to be bold; we have a clear mission and ambitious goals. We believe everyone has a strength to share and we try to mobilize people. We demand a diversity of ideas, people, and communities, which leads to stronger solutions. We believe in always being inventive - trying new things and challenging the status quo. Last but not least, we value doing good work and having a good time while we’re at it.

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