Minions Celebrate 10 Years With Girls Don't Cry Streetwear Collaboration
Hypebeast/Illumination/Verdy
Written by Cassell Ferere in partnership with Kulture Hub
Japanese designer, Verdy, is known for his signature bold-faced-font donned on his cult label's Girls Don’t Cry and Wasted Youth. He is a designer with exponential talent within the streetwear community, so it’s only right he was tapped by Illumination to create a MINION-inspired custom collection of merch.
Hypebeast/Illumination/Verdy
Dropping exclusively September 18 on e-commerce site HBX by Hypebeast, the capsule features Vick, a rabbit character created by Verdy, and Minion characters throughout. One graphic features Minions mischievously scaling a canned-flower, as they would in any case.
Hypebeast/Illumination/Verdy
Paris based animation studio Illumination, the creators of the MINION characters and movie, along with Despicable Me movies, and The Secret Life of Pets, is teaming up with VERDY on a capsule collection of merchandise ranging from t-shirts and hoodies to skate decks, pins, bandannas, and stickers.
Hypebeast/Illumination/Verdy
The full range of gear celebrates the 10th anniversary of the debut of the Minion characters as well as marks their new-found friendship with Vick. This was teased to us in an Instagram post video where Vick walks into a descending Minion from the above frame with a balloon to share in hand.
Even creator, Verdy can’t hold back his emotions stating,
“I’m very happy that Vick’s first animation is with the Minions and Illumination, it’s like a dream come true!”
Hypebeast/Illumination/Verdy
Vick and the Minions brand-new friendship will be a feature in a 3D Animation streaming at the Shibuya Crossing in Tokyo, Japan. This animation unites the film industry heavyweight Universal Brand Development in a partnership with Illumination and is a first-of-its-kind. Although streetwear merch is no stranger to the movie business.
Hypebeast/Illumination/Verdy
Despicable me is one of the most successful animations because of the Minions and the Minions have become global icons on their own. Minions have previously collaborated with Bape, Uniqlo, and Away luggage as they became part of a lifestyle.
With Verdy in the picture, fans can see the Minions on a new adventure with Vick and collect merch to mark this moment. Vick could even make an appearance in next summer’s Minions: The rise of Gru coming to theaters worldwide in July of 2021, that's if things work out between the Minions.
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