New York Fashion Week Was One Big “After” Party
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By Cassell Ferere originally published on Forbes.com
It is a game of stamina, endurance, and fierceness. Intel is needed to survive, and your uniform determines your valor. The opposition is often found at the intersection of brand awareness and traditional business. Welcome - back - to New York City Fashion Week, where the world has converged on the most iconic city - one that never sleeps - and it refused to close its eyes for an entire week.
New York Fashion Week was full of life this season. Looks from Spring/Summer 2023 collections hit venues all over the city, and events happened round the clock. The town was engulfed in fashion and celebrities, and with the most gravitas came the nightlife. Many brands doubled down on their runway experiences for the world to see, but New Yorkers were also privy to an array of after-parties hosted by their favorite designers.
If you know - then you knew - what shows to attend and what after-parties would complement the runways. Besides the models, who are ubiquitous to fashion, New York Fashion Week hosted plenty of talented musicians like Doja Cat, Fivio Foreign, Latto, Skepta, Lil Nas X, and Remy Ma, who walked in the Sprayground show. Music artists Diplo, and G-Eazy would merrily spin tunes at some of the after-parties.
Also on the runways were athletes like Kyle Kuzma and olympian Usain Bolt, who both walked in the Puma show at the famous Cipriani restaurant on Wall Street. Also seen at shows and events were NBA All-Stars Jordan Clarkson, Serge Ibaka, Ben Simmons, PJ Tucker, and Russell Westbrook, who has his own fashion line titled Honor The Gift.
New York City streets conducted energy that was once fading from this fashion week. VFILES collaborated with Jaded London on a 3-day pop-up at 12 Mercer Street, and to commemorate the shop, they held a party at the PUBLIC hotel, with music played by notable and fashionable DJs Siobhan Bell, Angel and Dren, and Zack Bia, to name a few. The fashion world dandies were also present, including Matthew Williams of Givenchy and Asap Nast, recently featured in Lacoste campaigns.
A collaboration between streetwear brand Guizio and denim brand Levi’s hosted a party at Capitale, located on Bowery street, bringing out a city full of enthused fashion lovers. The Guizio x Levi’s fashion collaboration was a culmination of streetwear and a refreshed connection to fashion and the cultures it breeds. Though it rained on that Sunday night, September 11 - a midway point through the fashion week - many would bounce around from one after-party to the next.
Who Decides War, one of the prominent streetwear brands out of New York City, would hold its runway show earlier that day and host its after-party the same night as Guizio x Levis at The Standard Hotel, East Village. Attendees were moving in and out of the skyscraping Lower Manhattan hotel as guests like actor Kendrick Sampson and grammy award-winning artist Burna Boy made their way through crowds.
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In most cases, you can throw on your safety gear, plan a route into the wilderness, and set off to locations unknown, and in most cases, be back in time for tea!