Revieve Reveals Top Digital Skincare Trends and Behaviors In Latest Report
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By PAGE Editor
Revieve, a global technology company enabling personalized brand experience solutions through its enterprise-grade beauty and wellness technology platform cross-category, cross-channel, and throughout the customer journey, reveals the most prominent digital skincare trends and behaviors in their latest report from a representative sample of Revieve's AI Skincare Advisor brand and retail customers across 40 countries and all continents. The data represents over four million annual user engagements in 2022.
Revieve's report, "Augmenting the Beauty Consumer Journey in 2023”, reveals that customers globally are primarily concerned about maintaining healthy and youthful-looking skin. Wrinkles, under-eye bags, and acne are common concerns among all customers. Other skin concerns include dark spots, dull skin, and visible pores. In addition, male users are predominantly identified as having oily skin, whereas female users report mainly having combination skin.
"The differences in skin concerns between male and female users correlate to what we see in the dermatology field. Overall, both user groups are concerned about aging because one's skin appearance reflects a person's health and well-being – and wrinkles are the most notable sign of this. In addition, younger looks are associated with attractiveness – so it is not surprising that people focus on treating wrinkles,”
says Helen Robertshaw, Dermatology Advisor at Revieve.
The report demonstrates that female users engage more (77%) with AI skin analysis solutions compared to male users (69%). However, both groups drive almost an equal number of purchase actions in digital skincare experiences (26% and 21%, respectively). This sheds light on the untapped opportunity in men’s grooming to decrease the barrier of access to skincare by making their customer experience more personalized.
Furthermore, the report reveals that conducting an online selfie analysis increases the customers' confidence to purchase more products. The completion rate for a selfie taker in Revieve's digital skincare experiences is 60% higher than for non-selfie takers. In addition, the add-to-cart rate is 86% higher for selfie-takers, and 53% perform more purchase-related actions than non-selfie-takers.
"We are seeing a massive shift in commerce forcing the beauty industry to transition towards relationship commerce. This means getting to know your customers individually and continuously providing a personalized brand experience. Our latest report unveils how deep into a customer's skin AI and AR-powered solutions can get,"
says Sampo Parkkinen, CEO at Revieve.
Revieve is the preferred provider to beauty brands and retailers for delivering a digitally-driven, personalized brand experience leveraging its enterprise-grade beauty and wellness technology platform cross-category, cross-channel, and throughout the customer journey.
With easy-to-use self-diagnostic and coaching solutions that personalize search, product discovery, and shopping experiences, Revieve's digital beauty and wellness technology platform delivers consumers targeted products, services, and treatments that enhance the customer-brand relationship and drive loyalty.
Revieve's platform also seamlessly integrates personalized shopping solutions and in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion, and basket size across all digital in-store and online brand touchpoints.
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