Australian-Based Fashion Label Using ‘Deadstock’ Fabrics to Fight The War on Textile Waste
Written by PAGE Editor
The Travelling Kimono, an Australian-owned, ethical and sustainable lux clothing brand that produces its clothing from ‘deadstock’, is making waves by employing more women in Vietnam and providing them with a safe and ethical working environment.
Noosa based fashion label, The Travelling Kimono (TTK), is pioneering to become a leading brand in ethical and sustainable fashion production. Founded in 2013 The Travelling Kimono has just raised $40,000 in 40 days through a Kickstarter campaign they launched to shake up the fast fashion industry. They hope to raise more awareness about ethical manufacturing and are set to open their own eco production facility and warehouse in Vietnam.
“Fashion is the second-most polluting industry after oil. We refuse to mass-produce, so all our garments are limited and handmade using high-quality deadstock materials that would otherwise end up in landfills,” says Janelle Rawlins, founder, and co-owner of TTK.
TTK has been successfully running for 7 years and with a focus on quality and limited production on each collection, TTK has built and continues to attract a strong following within Australia and Internationally. With a commitment to the next phase of leading the way in the fashion industry, they hope to set the standard for the future of sustainable fashion production.
“Because our pieces are all handmade, our customers love the quality and uniqueness of each collection that this creates,” says TTK’s co-owner Nicki Edmiston. “But when they fully understand our mission of “eco, sustainable and limited” they too become passionate about disrupting the fashion industry and are following this through with their fashion choices/purchases.”
“By opening our own production warehouse in Vietnam, we’re continuing to pave the way. It’s not just about paying the living wage, it’s about supporting and allowing a healthy work-life balance for all of our employees while living up to our promise to be an eco and sustainable brand.” Says Janelle,
They intend to show leadership and be a catalyst for change in an antiquated industry that quite frankly, falls short in evolving itself. TTK believes there are greater ways of creating sustainable fashion and want to start the end of the era of “fast fashion”.
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