Thom Browne Dresses Reggae Artist Koffee For ‘Not In Paris’ Highsnobiety Digital Exhibit
Written by Cassell Ferere originally published on Forbes.com.
For the second time this year, fashion designer and tailor extraordinaire Thom Browne has collaborated with Grammy award-winning reggae singer and songwriter, Koffee. Koffee’s debut EP Rapture was first streamed in 2019. This past January she took home a Grammy for the Best Reggae Album at the 62nd annual music awards ceremony. It remained on Billboard Top Reggae Album Charts for an uninterrupted 32 weeks.
The 19-year-old hit the red carpet in a black tuxedo and matching overcoat designed by Thom Browne, leaving the tie at home possibly due to anxiety. “I’m excited and nervous at the same time. Very honored my music has been noticed on such a level and I give thanks,” she told Billboard on the red carpet that day.
NEW YORK, NEW YORK - FEBRUARY 12: NEW YORK, NY – FEBRUARY 12: Designer Thom Browne demonstrates the new Samsung Galaxy Z Flip Thom Browne Edition in a groundbreaking foldable smartphone experience with sartorial style during New York Fashion Week. (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics America)
GETTY IMAGES FOR SAMSUNG ELECTRONICS AMERICA
Recently, the Philadelphia-born cult designer, Thom Browne presented the Jamaican reggae phenom's music video for her latest song “Pressure.” This project is hosted by the luxury-streetwear blog, Highsnobiety. Filmed in Jamaica, directed by SAMO and styled by David Gangel, it is apart of the Highsnobiety “Not In Paris” digital exhibition celebrating creativity in an age remote interactions.
"Not In Paris" was conceptualized out of necessity for mitigating the COVID pandemic while keeping an agenda that was somewhat normal for the fashion industry. Like many other ideas that came about in this turbulent year of 2020.
LOS ANGELES, CALIFORNIA - JANUARY 26: Koffee, winner of Best Reggae Album, poses in the press room during the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images for The Recording Academy)
GETTY IMAGES FOR THE RECORDING ACADEMY
Highsnobiety has been hosting creative visual projects for artists, brands, and other creators during this timeframe of the Paris Men’s Fashion Week from June 24 to July 2. 33 projects will be uploaded to the microsite between then for viewing.
In this video, Koffee is styled in the trademark grey tuxedo Thom Browne is distinguished for, embellished with embroidered white anchors. Her suit, styled with an overcoat, is paired with a crop pant and bold black and white loafers. Noticeably, Koffee is wearing a loosely adjusted tie. And her hair is knotted atop her head with Thom Browne’s sartorial calling card of red, white, and blue signature fabric strips used as hair ties. Made from grosgrain material, these strips are usually found on Browne's designs from the back collar of socks, suits, and sweaters to hiding in the center seams of his coats and jackets…
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