Why Chrome Hearts Is Still Made the Old Fashioned Way
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By PAGE Editor
Chrome Hearts has existed since 1988 and has never attempted to rush for profit. Richard Stark of Los Angeles is the founder of the brand and it was a simple idea: to make things right or not at all. Every item was handled by the hands that knew what they were doing; using real materials from the outset. No cut corners and no compromises were made just for the sake of getting more product out of the door faster. That attitude never changed as the brand expanded and became a fashion icon. Chrome Hearts has remained a workshop first, a fashion brand second.
Chrome Hearts Hoodie Became a Legend
One of those few items that people save up for and then wear for many years is the Chrome Hearts hoodie. It has heavy weight cotton which you will notice is different from what you will find in a standard streetwear store. All cross patches, gothic lettering and leather elements are handcrafted, creating the perfect touch of personality for each hoodie. When you wear one, it doesn't feel like a logo, it's actually made with purpose. Owners of Chrome Hearts hoodies are nearly always fans of the brand and buy more of the items, due to their excellent quality. That costs a lot because it's really a valuable instrument and everyone who has one knows it.
Silver That Takes Real Skill
The first thing one would notice about the silver pieces in any Chrome Hearts store is their weight and detail. Each ring, bracelet and necklace is handcrafted from 925 sterling silver throughout! The brand has been using silversmiths for years who have mastered the art of making and finishing metal in a way machines are unable to. No two items are ever exactly the same as each piece is worked on individually. That slight difference isn't a bug, it proves that it was a real person who crafted it. Fast fashion companies will churn out thousands of identical items without anyone really giving a shit.
On Cloud Builds Shoes the Right Way
On Cloud is a running shoe company and they take their craft just as seriously as any heritage company in the running shoe business. Each shoe in the Cloud family is engineered for a particular use, whether it be a road runner, a trail runner or a shoe for general day-to-day wear on city streets. After years of testing the CloudTec sole technology has been perfected to give the perfect cushioning and responsiveness that real runners want. On Cloud does not produce new models to stuff a shelf, but only when a new version is a significant step forward. On Cloud runners will testify to the brand's continuous commitment to making a shoe great. In any industry, anywhere, that's a dedication to doing things properly that's worthy of respect.
Leather Work That Tells a Story
It's not just about the silver and the streetwear when Chrome Hearts was originally a leather shop producing jackets for bikers. The leather legacy has never been lost and remains evident in all the brand's current products. These leather components are thick, well-tanned and designed to age and develop with use, not fail after just one season. Details that can be glued or machine sewn by any other brand priced at similar rates are hand stitched by craftspeople. Unlike some tailors, who treat leather with haste and disrespect, Chrome Hearts approach working with leather with patience and sincere appreciation for the material. That leather connection is an unbroken one to the beginning of the brand.
Why Exclusivity Still Matters
Chrome Hearts never aspired to be the largest brand in existence and it has stayed one of the most recognized brands around. The brand does not campaign large-scale advertising, does not sell in large department stores and never sells its products at seasonal sale prices. It takes one of very few standalone stores or friendly contacts to obtain Chrome Hearts. If it's really difficult to get, then the people that have it actually value it instead of dismissing it as a throw-away. Chrome Hearts recognizes that exclusivity is a matter of keeping all things Chrome True every day. People who are genuinely interested will always look for a solution and this is the type of customer this brand is catering to.
Old Fashioned Is the New Standard
Chrome Hearts is everything that is done quickly and cheaply, it's the opposite. The brand consistently demonstrates an enduring demand for products patiently crafted with skill and without any loss of quality in detail. The younger generation who have come up with the fast fashion have already started to look for items that are true and longer lasting than the fashion trend. Chrome Hearts is at the heart of that change, as it did not have to reconfigure itself in order to be relevant once more. Each stitch, each of those little silver elements, each of those big, heavy hoodies is a subtle plea to take your time and do things right. The argument is currently being won and Chrome Hearts is hardly surprised.
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