A$AP Rocky Revisits ’90s Skate Culture With PUMA Suede ’94 Drop 2
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By PAGE Editor
A$AP Rocky continues to explore the intersection of music, fashion, and sneaker culture with the second installment of his PUMA Suede ’94 collaboration. Rooted in ’90s skateboarding and hip-hop aesthetics, the latest release revisits a recognizable chapter of PUMA’s footwear history while introducing apparel that extends the collection beyond the sneaker.
The A$AP ROCKY x PUMA Suede ’94 returns in distressed navy suede, balancing vintage references with contemporary detailing. A raw-edge padded tongue, gum rubber sole, and gold PUMA lace keeper give the classic silhouette a refreshed identity, while custom branding and a washed finish reinforce its intentionally worn-in appearance. The result draws from the visual language of ’90s skate culture without losing the familiarity of one of PUMA’s most enduring designs.
As PUMA’s Creative Director for more than three years, Rocky has used his position to bring a personal perspective to the brand’s extensive archives. For this release, that perspective extends into apparel, with the revival of PUMA’s No. 1 logo T-shirt and hoodie. Both reference the fits, fabrics, and graphic treatments associated with the brand’s celebrity-driven popularity during the 1990s, giving the footwear a broader cultural context.
“This iteration of the Suede is my favorite – an homage to an OG Suede colorway – but adding gold details on the lace keeper and a gum rubber sole to give them my signature touch,” Rocky said. “I chose to carry the washed effect throughout to give them a slightly worn-in feel, as if you’ve really broken them in.”
The accompanying campaign further emphasizes those influences. Directed by Rocky and photographed by Spyder in Berlin, the imagery draws on the relationship between skateboarding, hip-hop, and youth culture, highlighting the sneaker’s versatility across different creative communities. The location also reinforces the Suede’s international cultural reach, extending a story that began decades before Rocky's appointment as creative director.
Few footwear silhouettes have moved as fluidly between cultural movements as the PUMA Suede. Originally introduced through the brand’s Crack and Clyde designs, the shoe evolved into an emblem of basketball, New York B-boy culture, and skateboarding before becoming a fixture in global streetwear. Rocky’s latest interpretation acknowledges that history while introducing another generation to its enduring appeal.
The A$AP ROCKY x PUMA Suede ’94 Drop 2 launches November 12, 2026, worldwide through PUMA.com, PUMA retail stores, and select retailers. To mark the release, Rocky will also host a ’90s-inspired New York City rave in Chelsea, celebrating the skateboarding and hip-hop communities that helped establish the Suede’s legacy.
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