Fashion Week Became A Parking Lot For Coperni "Drive-In" Fall 21 Collection
PAGE Magazine
By PAGE Editor
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Coperni has always given priority to the sun, to daylight, to clear and distinct ideas. But with the sun cometh the night. She shows the world differently – guiding us as always but also urging in a new time, a time to welcome in the unpredictable. Whether it’s midnight or midday, the night is our window to see what is possible.
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70x participants departed from their homes in 35x electric cars. Each vehicle navigated the streets of Paris before arriving in the great hall of the Accord Arena in Bercy, the 12th arrondissement of the City of Light. The cars and their passengers moved into the darkness of the empty hall – enough space for over 20,000 in normal times. The choreography took place after the vehicles moved in to formation, becoming an integral part of the catwalk. The car radios turn on and announce the start of filming.
Each individual set of headlights lit up as the first model passes by, allowing participants to view the collection through their car window.
The Winter 21 collection is an exploration into the complexity and the mystery of nighttime as we know it: sometimes pitch-black, sometimes dotted with stars, sometimes illuminated by the moon. The night-time of celebration, of seduction and of plunging into the unknown is opposed to the nighttime of sleep, of resting our bodies and allowing dreams to take over our mind and our soul.
See runway looks below.
Creative Direction : Maybe
Casting : Samuel Ellis & Piergiorgio Del Moro
Style : Helena Tejedor
Production : La Mode En Images
Music : Clara 3000
Hair : Louis Ghewy with L’Oréal
Make Up : Farah Omidi with MAC Cosmetics
Set : DS Automobiles
IN PARTNERSHIP WITH KULTURE HUB
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In most cases, you can throw on your safety gear, plan a route into the wilderness, and set off to locations unknown, and in most cases, be back in time for tea!