The conversation started with Rhuigi Villaseñor when Alex Meruelo Jr., Chief Brand Officer of the Coyotes, expressed his interest in sports and the streetwear brand Rhude, founded by Villaseñor.
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As we see our favorite players playing on the ice the same way, we love to watch them become fashion icons.
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The hockey cornerstone Bauer is launching its first-ever streetwear vertical called Bauer X with a micro collection and a collaboration with a streetwear innovator. Don C, is leveraging his Just Don label in collaboration with the Bauer X name.
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