Time To Drive Brings Automotive And Horology Culture Together In Miami
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By PAGE Editor
Luxury is increasingly defined by the experiences that bring people together. This November, 0260 is putting that idea into motion with the debut of Time To Drive Car & Watch Festival, a new cultural gathering designed to connect automobiles, horology, craftsmanship, design, hospitality and collecting culture under one roof.
Taking place November 6-8, 2026, across Mana Wynwood and The Concours Club in Miami, Time To Drive is positioned less as a traditional exhibition and more as an immersive meeting point for collectors, enthusiasts, founders, luxury brands and cultural leaders. The inaugural festival arrives at a moment when the boundaries between automotive and watch culture have become increasingly fluid, with both industries sharing an appreciation for engineering, design, heritage and the stories attached to objects that transcend their original purpose.
Co-founders Perri Dash & Lex Borrero
Created by 0260 as the flagship expression of its growing global community, the festival is built around a simple premise: collecting culture is about more than acquisition. It is about the people, places and experiences that give an object meaning.
That philosophy is reflected throughout the festival's programming. More than 4,000 guests are expected each day at Mana Wynwood on November 7-8, where museum-quality automotive exhibitions will sit alongside significant timepieces, live vehicle builds, luxury retail, culinary experiences, industry conversations and entertainment.
“At 0260, we believe belonging is the new luxury,” said Lex Borrero, founder of 0260, co-founder of Time To Drive and co-president of the Miami Watch Club. His observation speaks to a broader evolution taking place across luxury: exclusivity is no longer solely about what someone can own, but increasingly about where they belong and who they experience it with.
Time To Drive brings that philosophy to life through seven distinct destinations. Icons of Stuttgart will explore the engineering histories of Porsche and Mercedes-Benz, while Festival of Champions will celebrate the roads, circuits and motorsport traditions that have shaped automotive culture, from Le Mans and the Mille Miglia to Goodwood and Monte Carlo.
The Collectors Club render
The Collectors Club shifts the focus toward horology, bringing together established maisons, independent watchmakers and enthusiasts through exhibitions, conversations, live podcasts and exclusive releases. Elsewhere, Luxury Exchange will offer vintage timepieces, collector accessories and luxury lifestyle brands, while Time To Drive Hall examines the century-long relationship between automobiles and watches through storytelling, vehicles and significant timepieces.
The automotive programming provides another layer of cultural nostalgia and contemporary relevance. Historically significant Porsche, Mercedes-Benz, Ferrari and Lamborghini models will be showcased, including the Modified Maybach associated with Jay-Z and Kanye West's “Otis” music video, the 24 Hours of Daytona-winning Porsche from Penske Motorsports and the Porsche 964 Turbo featured in Bad Boys. Live tuner builds will further reinforce the festival's connection to the communities actively shaping automotive culture today.
That balance between heritage and contemporary culture may ultimately be one of Time To Drive's strongest propositions. The event is not simply presenting rare automobiles or luxury watches as static objects. It is examining the culture that forms around them.
Confirmed speakers and guests include Spike Feresten of Spike's Car Radio, Larry Chen, Matt Farah, John Temerian, Felipe Nasr, Eric Wind, Adam Golden and Watch Eric, with additional founders, athletes, creators and industry leaders expected to join the program. Conversations will explore entrepreneurship, design, collecting, engineering and the future of luxury.
The watch component is equally ambitious. Participating brands include Chopard, Zenith, Jacob & Co., Armin Strom, Ulysse Nardin, Oris, MB&F, Greubel Forsey, Assouline, Norqain, Hanhart, Serica, Chronoswiss and others, creating a diverse representation of established maisons, independent watchmakers, retailers and collector-focused businesses.
Assouline is also expected to debut its forthcoming Porsche title at the festival, giving attendees an early look at the latest addition to the publisher's automotive collection.
Beyond the main festival, Time To Drive extends into Miami's broader luxury ecosystem. Invitation-only collector dinners, private brand experiences and hospitality gatherings will connect founders, executives, collectors and cultural figures throughout the weekend. The program begins November 6 with Driver's Seat, a separately ticketed track day at The Concours Club featuring four decades of performance cars and live track sessions.
For Borrero and co-founder Perri Dash, the ambition extends beyond a single weekend. What began as intimate gatherings among enthusiasts has developed into a year-round platform built around curated journeys, hospitality, original content and community. Its international programming already includes a 2026 Europe Journey with LVMH and a Japan Journey with Grand Seiko, bringing collectors into factory visits, driving experiences and cultural immersions.
“Automobiles and watches have always shared a common language of craftsmanship, engineering and storytelling,” Dash said. That common language is ultimately what gives Time To Drive its relevance.
Miami has become an increasingly natural setting for this kind of convergence. The city operates at the intersection of luxury, design, hospitality, nightlife, art and international collecting culture. Time To Drive adds automobiles and horology to that ecosystem, creating a platform where two historically distinct collecting categories can be experienced as part of the same cultural conversation.
The larger opportunity is not simply to build another luxury event. It is to create a community around shared passions at a time when consumers increasingly move between categories without recognizing the traditional boundaries separating them.
Automobiles become design objects. Watches become expressions of identity. Hospitality becomes a form of access. And collecting becomes a social experience.
Time To Drive is betting that the future of luxury will be built around those intersections. If its inaugural Miami festival succeeds, the real achievement may not be the number of cars displayed or watches exhibited, but the community created around them.
Tickets are currently available, beginning at $45, with additional programming, participating brands and special guests expected to be announced ahead of the November 6-8 festival.
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Time To Drive Car & Watch Festival will bring the worlds of automobiles, horology, luxury and collecting culture together in Miami this November through immersive experiences, rare vehicles, exceptional timepieces and a community-driven approach to modern luxury.