Buena Onda: Slow Fashion And How Three Of A Kind Changed The World
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By PAGE Editor
Immerse yourself into that feeling of an endless summer with Buena Onda's new summer '21 collection focusing on sustainability, transparency, and connectivity.
Buena Onda is a premium summer lifestyle brand connecting Japanese design ethics, Scandinavian simplicity + that feel of a fresh, California summer, and with their Simplified Retail model, they are redefining brand building and inviting creatives behind brands to an approach that serves us all.
The Simplified Retail Model commands 3 primary elements. Focus on a minimal number of creations per year to enrich the retail landscape with inspired, sustainable, quality creations, to invite creatives behind the brand to enjoy their creative process, and a charitable element that gives back.
The first brand ever to release only 3 items every summer, buena onda offers each creation the liberty of time, detail, and spontaneous inspiration. With each collection, buena onda carries a vision to enrich the industry via limited creations.
By taking it slow, they waste less, and inspire timeless quality, a refreshing state of mind for the creators, the industry and consumers seeking a lifestyle of simplicity, summer and good vibe people.
buena onda invites creatives to adopt the Simplified Retail Model and join the evolution to solution global waste, exhausted creativity, and quality decline.
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In most cases, you can throw on your safety gear, plan a route into the wilderness, and set off to locations unknown, and in most cases, be back in time for tea!