These Are The Best Countries For Sustainable Shopping
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By PAGE Editor
New data from luxury cashmere retailer, N.Peal, has revealed the countries shopping the most sustainably online. The study reviewed the number of monthly searches for eight terms across 64 countries.
Topping the list with 29,700 monthly searches, the USA is home to the most sustainable shoppers, followed closely by the United Kingdom, with 24,500 searches per month.
Top Ten Countries For Sustainable Shopping Online
United States - 29,700 searches
United Kingdom - 24,500 searches
India - 7,090 searches
Australia - 4,950 searches
Canada - 2,580 searches
Indonesia - 1,220 searches
Vietnam - 1,060 searches
Ireland - 1,060 searches
Germany - 1,010 searches
Netherlands - 830 searches
Per continent however, the data distinguishes Europeans as the most invested in making sustainable choices, with 74,130 monthly searches for eco-fashion terms. North America follows with 42,430, and Asia takes third place with 17,600 searches.
The World’s Continents Ranked On Sustainability Interest
Europe - 74,130 searches
North America - 42,430 searches
Asia - 17,600 searches
Oceania - 5,310 searches
South America - 3,950 searches
Africa - 370 searches
While sustainable shopping is no new concept, awareness has grown rapidly in recent years, prompting brands to evaluate how ‘green’ the products that they offer to their customers are, from having less waste to reducing carbon footprints.
As the popularity of environmentally-friendly shopping has grown, so has the way people refer to it, becoming a trend in its own right and taking on new meanings amongst new generations of shoppers. The research accounted for this, exploring eight key terms on the topic to give a clear understanding, these were:
Ethical shopping
Ethical fashion
Ethical clothing
Sustainable fashion
Sustainable clothing
Eco fashion
Second hand clothes
Organic clothing
The findings established that terms which explicitly included ‘sustainable’ were the most commonly used, searched for 47,520 times per month. Amongst these, there were 28,360 searches for ‘sustainable fashion’ and 19,160 searches for ‘sustainable clothing’.
One of the most increasingly popular alternatives to fast fashion emerging amongst gen-z’s/millennials alike is thrifting, which involves buying pre-loved clothes from vintage stores, charity shops, or on one of the ever popular ecommerce selling platforms. As a result, ‘second hand clothes’ was the third most popular query, and the term ‘second hand clothes shops near me’ is being searched for +5000% more now than it has been in the past 5 years.
Jo McLaren from N.Peal commented on the findings: “The media has played a huge role in developing awareness around the need for sustainable shopping choices, depicting the environmental and societal impact to users. Consequently, consumers are becoming savvier in evaluating the choices that they’re making when purchasing new clothes.
At N.Peal, our priority is quality and longevity, and we use exceptional material components in our garment production to ensure that they last longer than just seasonal wear. In this way, we’re ensuring that our customers get more from their purchase”.
Explore the rest of our data around sustainable online shopping, and evaluate your own eco-shopping habits — or simply make like a Gen Z and head down to your local charity shop with clothes that you no longer wear!
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