Depop And Burton Celebrate 50 Years Of Snowboard Culture With An Archival Resale Drop
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By PAGE Editor
Burton is marking five decades of snowboard culture by bringing its archive to Depop, offering a new generation access to the vintage outerwear, apparel, and accessories that helped shape the sport’s enduring relationship with fashion.
Launching October 28, 2026, the Burton Archive Shop introduces 50 archival pieces priced at $50.50 or less, a reference to the brand’s 50th anniversary. The collaboration also launches Depop’s new Brand Shop Drop series, connecting established brands with a resale community that increasingly looks to the past for pieces that feel relevant to the present.
Founded by Jake Burton Carpenter in 1977, Burton helped transform snowboarding from a backyard pursuit into a global sport. Along the way, its clothing became part of a broader cultural language, shaped by mountain performance, individuality, and the crossover between outdoor utility and streetwear. The archive drop revisits that history through a curated selection spanning the late 1970s through the 2000s, including pieces from Analog, Ronin, Mark XIII, Idiom, and other labels from Burton’s history.
Rather than treating archival fashion as something to be preserved behind glass, the partnership makes these pieces available to be worn, collected, and styled anew. For vintage enthusiasts, the selection offers a tangible connection to the evolution of snowboard apparel; for younger shoppers, it provides an entry point into a culture whose influence extends well beyond the slopes.
“Burton is as synonymous with snowboarding as it is with winter style, making them a uniquely exciting partner for us,” said Steve Dool, senior director of brand and creative at Depop. “Opening up the Burton archive to the Depop community is a perfect way to embody our mission of making it as easy as possible to access sought-after, well-made pieces from the past that are just as relevant and appealing today as they’ve ever been.”
The launch arrives as secondhand shopping continues to create new ways for consumers to engage with fashion history. Depop’s marketplace model places discovery and individual expression at the center of the experience, while Burton’s archive provides a specific lens through which to explore the relationship between technical clothing, subculture, and personal style. By making the collection available through resale, the brands also extend the potential life of garments that have already played a part in snowboarding’s story.
For Todd Kohlman, Burton’s resident archivist, the significance lies in the details preserved in each garment.
“If you’ve ever wondered what snowboarders were actually wearing back in the day, this drop is your answer,” Kohlman said. “These are real pieces from our archive and each one tells you something about how snowboarding looked and felt at the time. Opening the archive with Depop gives a new generation the chance to connect with that history in their own way. These pieces are a part of our story, and it’s going to be awesome to see where this community takes them next.”
Creator-led content will accompany the drop, exploring Burton’s archive and demonstrating how its vintage pieces can be incorporated into contemporary wardrobes. The initiative brings together perspectives from fashion and snow sports, giving the garments context beyond their original function and inviting shoppers to interpret their history through personal styling.
The Burton Archive Shop launches exclusively for U.S. shoppers on Depop on October 28 at 3 p.m. ET, with all 50 pieces priced at $50.50 and below, while supplies last. A second collection is scheduled to arrive in mid-November.
As Burton celebrates 50 years of shaping snowboarding, the collaboration offers a reminder that the culture’s legacy lives not only in the sport itself, but also in the clothing, graphics, and subcultural references carried from one generation to the next. Through Depop, that history becomes less an exercise in nostalgia and more an invitation to give archival style another life.
Explore the collection at Burton’s Depop Shop.
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