JOHN LEWIS And LABRUM Expand Their Creative Dialogue With A Multi-Category SS26 Collaboration
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By PAGE Editor
Defined by collaboration and cultural storytelling, John Lewis has unveiled its second partnership with premium British menswear brand LABRUM, delivering a 35-piece SS26 collection that stretches beyond traditional menswear into footwear, accessories, and homeware.
The collection, available online and in five John Lewis stores, represents a genuine confluence of craft and narrative. LABRUM’s distinctive design language—rooted in storytelling through pattern, texture, and symbolic motifs—meets John Lewis’s heritage of quality, producing a versatile line of denim, tailoring, and everyday separates.
For the first time in this partnership, the collection introduces woven leather loafers, embossed logo bags, and patterned cushions, sitting alongside updated favorites from the debut collaboration such as the silk scarf, denim co-ord, and knitted tank. Each piece carries new designs and colorways that echo LABRUM’s signature aesthetic.
“For me, this partnership is about the meeting of cultures and craft,” says LABRUM founder Foday Dumbuya. “LABRUM has always told stories through clothing, and working with John Lewis has allowed us to expand that language beyond apparel into objects for everyday life. From the Nomoli to Adinkra symbols, each detail reflects heritage, movement, and exchange—a reminder that when cultures come together, something beautiful is created.”
Sound remains a central, though invisible, thread woven into LABRUM’s vision. This season’s collaboration continues the brand’s year-long exploration, The Sound of Us, with Bowers & Wilkins returning as a supporting partner to ensure the collection’s cultural narrative resonates with pristine clarity.
Two full looks from the collaboration made their global debut on the LABRUM AW26 runway during London Fashion Week, bringing the partnership’s aesthetic to an international stage and signaling the brand’s growing presence in contemporary menswear.
Priced from £39, the collection underscores accessibility without compromising craftsmanship. Pieces are available online and at select John Lewis locations, offering a tangible bridge between heritage and modernity, culture and commerce.
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A 35-piece SS26 collection from John Lewis and LABRUM merges cultural storytelling with craftsmanship, expanding beyond menswear into footwear, accessories, and homeware while debuting on the global stage at London Fashion Week.