Sustainable Trends During Fashion Week FW ‘25
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By PAGE Editor
Fashion Weeks for the Fall/Winter 2025/2026 season across various cities have prominently featured sustainable trends, reflecting the industry's growing commitment to environmental responsibility. The designers, as well as organizers, promptly show a significant shift towards environmental responsibility and ethical production, implementing practices in their collections and shows.
Here is the moment to make a quick journey around the world’s Fashion Weeks and recheck some cases shown in the most important fashion capitals.
Copenhagen
Renowned for its commitment to sustainability, Copenhagen continued to set high standards. Well-known that special sustainability requirements were established in 2023 within Copenhagen Fashion Week, this year CPHFW’s stringent them mandate that at least 60% of a brand's collection be made from certified sustainable or deadstock fabrics. This approach ensure that eco-friendly practices were at the forefront, so we have a chance to examine some interesting cases. Challenging traditional norms, Danish designer Anne Sofie Madsen presented her collection crafted entirely from deadstock and upcycled materials to demonstrate that environmental responsibility can coexist with high fashion. And there are so many examples of sustainable print could be found almost in every collection: Caro Editions with tweed hats made from deadstock Chanel fabric, Deadwood with upcycled leather pants tucked into rubber boots and upcycled denim resembling sails tattered from shipwreck or Baum und Pferdgarten with responsibly-sourced pieces of "Heartbeats" collection. Moreover, non-Scandinavian brands contributed to the idea of sustainable approach, like Ukrainian brand TG Botanical, showing natural dyes and sustainable fabrics in the new collection.
London
London Fashion Week is not far behind Scandinavian policies and this season aimed to enhance sustainability by adopting Copenhagen Fashion Week's requirements, primarily for Newgen designers. Next to this, British Council also forced designers to adopt new presentation methods, including intimate dinners and presentations to reduce environmental impact and costs. This was seen in the intimate presentation of E.L.V. Denim, the brand follows zero-waste ethos, where each piece is upcycled. The location was piled high with mountains of rescued denim, highlighting how upcycling can be innovative and luxurious. The reuse of fabrics became a new trend within London Fashion Week, like in the collection of Dilara Findikoglu, who incorporates upcycled vintage garments and Stefan Cooke, who utilized domestically sourced fabrics for their collection.
Ukraine
Coming to Kyiv we see the reborn of Ukrainian Fashion Week. For the second season after the war started many designers say their strict word to the world of fashion, and some of them make their fashion statement with sustainable collections. One of leading world known sustainable brands KSENIASCHNAIDER keep following her path introducing playful, geometric designs in the new eco- denim collection. But the real discovery of the year became brand UPSLOWUSE which create exclusively ecological things based on the principle of circular and waste-free production. All clothing and accessories are made from recycled materials or fabric waste and are subject to reprocessing. In their new collection UPSLOWUSE apart from recycled denim used unique products made from vintage fur that gave it a second life. The use of recycled materials was a special reminder of responsibility for the future. Also, this year the brand won the grant for young designers for their development and a conscious approach to creating clothes.
NY
New York is obviously one of the main stages for fashion statement, however it can’t be said that sustainability takes a frontline in the collection of the designers. Just several designers showcased a strong commitment to sustainability, especially when it comes to new talents such as LeBlancStudios, Gabe Gordon, and Vettese making their debut. A loud return to NYFW Christopher John Rogers was uplifted by his commitment to sustainability by incorporating eco-friendly fabrics and ethical production methods into his Fall/Winter 2025 collection. Another example is Coach by Stuart Vevers who strongly aims for circularity. The leather in the new collection was used pre-worn and reworked; the patina of age made for seductive storytelling. And some of the pieces, like 90s-style over baggy trousers, were actually vintage. At the same time, Collina Strada in the new season not just showed their strong commitment to sustainability, but also a vision of inclusivity. Queers and disable people graced in wedding dresses from New Jersey thrift shops.
Milan
Milan this time saw a blend of tradition and innovation, with some brands focusing on sustainable materials and practices. Emerging designers like Lessico Familiare presented collections using upcycled materials, emphasizing the importance of repurposing in fashion. The brand Cruciani joined this path, focusing on blending sustainability with bold modernity to attract the younger generation. And the most talked-about show of the Milan is for sure Dsquared2 showing some pieces with the upcycled Ukrainian brand Better. Bettter's iconic pieces reimagined in the Dsquared2 aesthetic, including a belted corset, a reconstructed suit, and an off-shoulder jacket.
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