At NBA All-Star 2026, Converse and Shai Gilgeous-Alexander elevated athlete-led design with the premium SHAI 001 LUX: Truffle and an immersive West Hollywood activation that reframed performance basketball as intentional luxury.
Read More
Kuzma has used the latter as an opportunity to make an impression on the fashion industry with the same flare on the court, gracing the PUMA runway during New York Fashion Week this past September.
Read More