PUMA and JIL SANDER expand their nearly three-decade creative partnership for Fall/Winter 2026 with their first collaborative apparel offering and refined Speedcat and Suede sneakers, reinterpreting sportswear icons through Simone Bellotti’s lens of understated luxury, craftsmanship, and contemporary leisure.
Read MoreA$AP Rocky's PUMA Suede '94 resurrects an archival New York classic with faithful 1990s detailing and personal design touches, celebrating the sneaker's enduring influence on streetwear, hip-hop, and contemporary fashion.
Read MorePUMA and Jil Sander’s K-Street sneaker distills nearly three decades of collaboration into a refined expression of movement, where minimalism, sport, and precision converge to redefine contemporary footwear design.
Read MoreNearly three decades after their first industry-changing partnership, JIL SANDER and PUMA are reigniting their collaboration, beginning with a limited-edition, luxury reinterpretation of the iconic KING AVANTI sneaker, with more releases planned for the future.
Read MorePUMA and Salehe Bembury debut the innovative Velum sneaker—featuring NITROFOAM™—through an immersive Paris pop-up, blending organic design and futuristic technology ahead of its global summer release.
Read MorePUMA and HELIOT EMIL return for their second collaboration with a minimalist, all-black SS25 collection designed for movement and utility.
Read MoreKuzma has used the latter as an opportunity to make an impression on the fashion industry with the same flare on the court, gracing the PUMA runway during New York Fashion Week this past September.
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