The Jacob Elordi Haircut Is Becoming Men’s Latest Grooming Obsession
By PAGE Editor
Celebrity style has long operated as a kind of visual shorthand, but increasingly, the influence of Hollywood extends beyond the clothes on the red carpet. For men, hair has become its own cultural reference point—and few current examples have generated as much interest as Jacob Elordi’s deliberately undone, grown-out look.
According to new search analysis from Fresha, searches for “Jacob Elordi haircut” have increased 2,838% over the past year, with approximately 2,000 searches recorded in the most recent month. Searches for “Jacob Elordi hair” have also climbed 349% year over year, reaching 6,000 searches, while searches for Elordi himself rose 280%, totaling 1.2 million searches in the same period.
The numbers point to something larger than celebrity fixation. Men are increasingly moving away from the hard geometry of severe fades and highly sculpted quiffs toward hair that feels softer, longer and less manufactured. Elordi’s hair, with its layers, movement and lived-in finish, sits comfortably within that shift.
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His grooming evolution has been particularly visible over the past several years, from the mod-inspired cuts seen around Milan Fashion Week to the textured, mullet-adjacent styles that have become part of his current visual identity. His hairstylist Amy Komorowski previously described the look as “effortless with a retro undertone,” built around textured layers and a subtle ’70s reference while retaining a contemporary quality.
For men attempting to replicate the look, however, the distinction between effortless and neglected is largely in the cut.
Hair and beauty expert Danielle Louise, speaking through Fresha, describes Elordi’s appeal as rooted in movement rather than perfection.
“The appeal of Jacob Elordi’s hair is that it looks relaxed and lived-in rather than perfectly styled. There is movement around the face, softness through the top and enough length for the hair to fall naturally without looking untidy.”
That distinction is important. The haircut may appear casual, but its shape is intentional. Rather than allowing every section of hair to grow uniformly, the cut depends on removing weight and introducing subtle layers so the hair can move independently.
For the barber, Louise recommends a medium-length, layered cut with a softer finish and no harsh fade. Length should remain through the fringe and crown, allowing the hair to sweep backward or fall into a loose side part. The sides and areas around the ears and temples should remain longer and be shaped with scissors rather than aggressively clipped.
“You want to keep length through the fringe and crown so the hair can sweep back or fall into a loose side part,” she explains. “The sides should be scissor-cut and left slightly longer around the ears and temples, rather than taken too tight.”
The styling is similarly restrained. Louise recommends towel-dried hair, a small amount of sea-salt spray or lightweight styling cream, and drying the roots in the direction the hair should naturally sit. A small amount of matte paste or cream can finish the mid-lengths and ends, while heavy waxes and gels are best avoided.
“Hair has a memory,” Louise says. “If you have always styled it down over your forehead, it may take a few weeks of consistently drying it back before it starts sitting naturally.”
That philosophy may explain the appeal. In a grooming landscape historically dominated by sharp lines and obvious maintenance, Elordi’s hair suggests that looking considered does not necessarily require looking overly constructed.
Still, achieving the appearance of effortlessness requires maintenance of its own. Louise recommends a trim every six to eight weeks—not to dramatically reduce the length, but to preserve the layers, remove excess weight and keep the ends healthy.
Ultimately, the Elordi effect is less about copying a celebrity than understanding what makes the haircut work. Texture, density, hairline and face shape determine how the same reference will translate from one person to another. As Louise puts it, “Use Jacob Elordi’s hair as inspiration, not a blueprint.”
The distinction feels particularly relevant now. The modern men’s haircut is becoming less about a singular definition of polish and more about working with what is naturally there. Elordi’s hair simply happens to make that philosophy look particularly good.
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