Tumi Woos Travelers And Influencers With The Launch Of Its New Fragrance, ATLAS [00:00 GMT]
Bryan Griffin, and influencer Igee Okafor at Peak atop of Hudson Yards, NYC, at the launch event for the new TUMI fragrance ATLAS [00:00 GMT]. April 13, 2022.
By Cassell Ferere originally published by Forbes.com
The TUMI brand is well known worldwide as the leading luggage and accessory-maker for those whose lifestyle involves world-class business, performance luxury, and of course, travel. Since 1975 Tumi has created essentials designed to upgrade the varying aspects of the jet-setter lifestyle with masterfully crafted, and functional, products.TUMI has been expanding its view on the globe-trotting man since that first stitch, including fragrances in its offering of premium luxury products.
Victor Sanz, Bryan Griffin at Peak atop of Hudson Yards, NYC, at the launch event for the new TUMI fragrance ATLAS [00:00 GMT]. April 13, 2022.
With the launch of its latest fragrance, ATLAS [00:00 GMT], TUMI is turning back the clock for a fresh start in the world, as the time stamp in its name suggests. Teaming with the Fragrance Group, developed as the exclusive US distributor for a curated selection of prestige specialty fragrances, TUMI hosted a night to remember, co-lead by Victor Sanz, TUMI’s Creative Director, and GQ Insider and influencer Bryan Griffin. The venue was filled with media, notable tastemakers, influencers, and models who all brought a sense of flair and style to the backdrop of the NYC night sky and towering skyscrapers.
Dorian Braxton and Mariana Shalbaf of the Fragrance Group at Peak atop of Hudson Yards, NYC, at the launch event for the new TUMI fragrance ATLAS [00:00 GMT]. April 13, 2022.
Wednesday, April 13, 2022, at the Peak restaurant atop the Hudson Yards, a private event for the ATLAS [00:00 GMT] fragrance, and guests came to experience the views and skyline that inspire an entire world. The [00:00 GMT] timestamp reflects TUMI’s appreciation for every personal journey and discovery that we endure to perform at our peaks, and the herbaceous flower installation spoke to the natural ingredients that have been meticulously chosen for the scent.
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