London Label Kurt Geiger Steps Into The US Footwear Market
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By Cassell Ferere originally published on Forbes.com
Kurt Geiger is a staple in London as a retailer of footwear and accessories built on creativity and commitment to kindness. With a history spanning over fifty years, Kurt Geiger's in-house designers create statement styles inspired by the vibrance and authenticity of London, with its office located in the design district. The leather goods fashion brand has jumped into the US footwear market, seeing success through its bold designs.
Over the span of almost six decades, Kurt Geiger has evolved from its modest beginnings on London's prestigious Bond Street in 1963 into a global fashion powerhouse. The brand has established a presence with over 70 namesake stores and substantial distribution to renowned department stores like Nordstrom, Galeries Lafayette, and Harrods. However, a pivotal strategic shift occurred four years ago when Kurt Geiger decided to focus intensively on the American market.
With brands that include Kurt Geiger London and KG Kurt Geiger, catering to women, men, and children, Kurt Geiger's men's FW23 collection rejuvenates the name with the help of Creative Director Rebecca Farrar-Hockley and Men's Footwear Designer Samuel D'Avoine. The collection ushers in a blend of classic British silhouettes with contemporary Portuguese craftsmanship, focusing on comfort and modern style.
D'Avoine takes great pride in delivering styles that appeal and share the same quality as top luxury brands. He says, “The formal and dress shoes are handmade in Portugal using Italian and Spanish leather. The sneakers are made wherever is best for that specific style/construction e.g. more technical sneakers are made in China and more casual in Portugal.”
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