Pharrell Williams and Humanrace Join evian In Crafting "The Fountain Of Youth" For Men
By Cassell Ferere originally published on Forbes.com
With previous collaborations with fashion, evian continues to persist with 15 years of partnerships with its latest take from the fashion world. Most recently, Evian has explored design applications from fashion talent, including Virgil Abloh and his iteration of the recycled water bottle and Iris Van Herpen's couture design made entirely from plastic Evian bottles.
Today, Pharrell Williams, known for his visionary approach to music, fashion, and wellness, has collaborated with evian through his skincare and lifestyle brand Humanrace to launch the limited-edition “Fountain of Youth” water bottles, with those words engraved on the bottle. Building off the Mountain Of Youth evian campaign launched earlier this year, these specially designed bottles highlight a key element in skincare routines often overlooked by men: hydration.
"Humanrace doesn’t differentiate by race or gender. We’re creating for humans; we are all born in the same skin," says Pharrell, emphasizing the importance of universal self-care. The collaboration features two limited-edition glass bottles—still and sparkling—in striking blue and green, marking the first time evian has crafted these versions in glass.
"There’s an element of timelessness to ‘The Fountain of Youth’, you know? With evian, we wanted to show that true well-being starts with hydration. Water is the essence of life and wellness. It’s about nourishing your body from the inside out, and water is the purest form of that."
Hydration is essential to skin health, yet it's often overshadowed by skincare products in a routine. Williams continues, "When I was younger, I didn’t really get how important hydration was. It wasn’t even on my radar. But as I dove deeper into health, I realized water is a fundamental part of wellness. Now, it’s a non-negotiable part of my daily routine. Just going about my day with a bottle of evian by my side keeps my energy up, and my mind clear."
Pharrell, whose timeless look has made him a trusted figure in skincare, attributes a significant part of his regimen to staying hydrated. “These bottles represent more than just water—they’re a reminder that self-care can be joyful,” he shares, encouraging men to embrace hydration as a foundational element of their skincare journey. Proper hydration keeps the skin plump, aids in detoxification and improves elasticity, making it a must for anyone aiming to look and feel youthful, in this case, men who may overlook the importance of a skin routine.
“There’s a lot of outdated ideas about masculinity. But skincare is about health, not vanity. It’s time to encourage men to prioritize their health and wellness,” Williams notes. Humanrace and evian's collaboration goes beyond function to artistry, capturing Pharrell's mindset of celebrating youthfulness and well-being.
Continue reading here…
HOW DO YOU FEEL ABOUT FASHION?
COMMENT OR TAKE OUR PAGE READER SURVEY
Featured
As people embrace new technology, different tools have emerged to improve the experience.