Razer Teams Up With BAPE As Streetwear Infiltrates The Gaming Community
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By Cassell Ferere originally published on Forbes.com
Razer is globally known throughout the gaming community as the preferred lifestyle brand, crafting merchandise and hardware that gamers have gravitated toward since its launch in 2005. BAPE has pioneered the streetwear appetite many street culture connoisseurs share for popular subculture since 1993. In their second run, launching on July 22, 2022, the previous collaboration in December 2020 - at the height of the pandemic - Razer and BAPE are collaborating again with more merchandise to offer fans of gaming and streetwear.
The first collaboration between the two notable brands sold out in seconds and now have double the offerings from the capsule collection. A Bathing Ape brings the signature camouflage and shark head to the Razer gamer desk, and the familiar three-headed snake logo, for a glowing collaboration. Footwear, clothing, computer hardware, and software pieces are available for fans to purchase and adorn their home gaming setups while looking fresh for their live streams.
Addie Tan, the Associate Director of Business Development at Razer, recalls, “Riding on the success of our first partnership, we knew we had a high benchmark to meet, so we prioritized going above and beyond for our community with this new collection. This time we are really giving our fans more – more designs, more colorways, and more innovation.”
The capsule provides classic BAPE fashion with Razer-influenced neon accents and the fusion of the BAPE camo and the Razer three-headed snake logo into the design motif. The BAPE STA™ sneakers are designed with BAPE’s shark-head design and have soles that glow in the dark. The collection also includes “A Gaming Ape” tees in black and white that feature the “Gaming Ape” wearing Razer's traditional headsets from Kraken and their Kraken Kitty design [in white]…
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