Streetwear Icons: Pioneering Brands, Luxury Collaborations, and How to Care for Your Style
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By PAGE Editor
The streetwear market went through phenomenal growth on a global scale. In 2023, the streetwear sector was valued at around USD 194.43 billion. By 2024, it's expected to reach USD 201.39 billion. This growth represents a compound annual growth rate (CAGR) of 3.58% over the forecast period. Streetwear, which sprang from hip-hop, skateboarding, and an uncensored expression of adolescent identity, was once a mirror of counterculture.
However, it has changed over time. It has matured, retaining its original spirit of independence while evolving into something with widespread appeal. In this article, we’ll tell more about streetwear. And after that, if you’re looking for streetwear clothing near me, you’ll be better equipped to find the best shop for you.
Streetwear Brands That Shaped the Movement
Manufacturers ingeniously fuse comfort and style - it’s no surprise that streetwear has become more popular than ever. Let's examine a few notable companies that have helped to define and make streetwear a fashion icon:
Off-White. This Milan-based company has emerged as a key force in fusing premium design with streetwear. Its daring partnerships with industry titans like Nike, Levi's, Champion, Converse, Timberland, and Browns are responsible for the brand's renown. Virgil Abloh founded Off-White, which has since become a major force by fusing high fashion with street influences.
Supreme. Having started as a skate store in New York, the company has grown into a full-fledged fashion empire. Its dedication to exclusivity and weekly limited-edition deliveries, which keep customers waiting in line in person and online, set it apart.
BAPE. With its trademark camo designs, shark hoodies, and ape head emblem, BAPE adds a distinctly Japanese flavor to streetwear. This company has gained a cult following worldwide thanks to its limited-edition releases and well-known partnerships, most notably with Pharrell Williams and Kanye West.
Each of these companies has impacted the streetwear industry - they defined the genre through exclusivity, teamwork, and cultural relevance.
Streetwear's Influence on Luxury Fashion
The 2017 Louis Vuitton and Supreme cooperation was one of the most significant alliances fusing luxury and streetwear. Under the direction of Kim Jones, who was then the artistic director of Louis Vuitton, this partnership produced items that combined the recognizable LV monogram with the striking red box emblem of Supreme. The capsule collection, which embodied the fusion of luxury and street style, became a global phenomenon and changed how the industry perceives partnerships and how consumers see premium fashion.
Luxury companies like Gucci and Balenciaga have also adopted the streetwear style, incorporating aspects like graphic patterns, exaggerated shapes, and sportswear-inspired designs.
Designers of the current generation, such as Kim Jones, Demna Gvasalia, and Virgil Abloh, have expedited this merging of luxury with streetwear. These designers give high fashion a distinctive touch.
How Do You Care For Streetwear
While having high-quality streetwear is a terrific place to start, it's as important to know how to take care of these things. Here are some tips to help you:
Wash your streetwear less frequently. Excessive washing, particularly in a machine, may quickly deteriorate textiles, shortening their lifetime and fading colors.
Whether from a coffee run or going out to dinner with pals, stains do happen. The secret is to react quickly. Before using harsh cleaners, try a light dab with a moist cloth if you see a stain.
Air drying is typically far superior to machine drying. Air drying is kinder and maintains the garment's integrity, whereas machine drying can be harsh on textiles.
Another important maintenance step is washing clothing with comparable materials and hues. Washing colors together avoids unintentional discoloration, and combining heavier items like pants with lighter ones like t-shirts might lead to needless wear.
Lastly, the key to durable streetwear is appropriate storage. Avoid packing your clothes too tightly when folding or hanging them, and keep them in a spotless, dust-free location. If you take good care of your streetwear, it will continue to look as good as the day you purchased it.
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