The fascinating world of online casinos of tech
By PAGE Editor
In a world where so much of what we do is dictated by what is displayed on our phone screens, have you ever stopped to wonder how it gets there in the first place? One of the most fascinating industries right now is online casinos, so we’re going to take a closer look at how they work and why the tech behind them matters. Let’s start with a quick discussion of probability.
Creating odds in the physical world
Shuffling a deck of cards or spinning a roulette wheel will result in a series of probabilistic events occurring. Because of the complex relationships and vast number of different combinations and competing factors, it is impossible to guess the result with certainty. Skilled players then rely on their ability to read the odds and hedge their bets to try and win. But how does this manifest itself in the digital world?
Digital odds and online casinos
A computer is not sentient so it will not be able to do anything unless you tell it to. The problem here is how can you then get it to produce an unknown outcome if you have to prompt it to do so. The key is to think more deeply about what computers actually are.
Long before they became ubiquitous sources of entertainment they were simply counting machines. Processing speeds increased and computational loads grew exponentially, enabling computers to carry out numerical operations many orders of magnitude faster than even the most skilled human. With the right initial direction and logical inputs, a computer would then be able to produce a number that it would be impossible for a human to calculate. All we need now is the right starting point.
Online odds and random number generators
Take a look at any of the articles out there on random number generators and you will soon see that they have a variety of complex steps. The simplest (not truly random) are ones that take digits of irrational numbers that continue to infinity and perform simple mathematical operations on them. These generators, while not truly random, appear so to human players who are unable to keep up with the processing and calculating speed.
Games have also got evermore sophisticated with complex encryption and coding used to create truly random numbers. These numbers are then translated into odds that can be used in online casino games with the UI displaying outcomes designed to mimic what would be seen during in-person gameplay in a physical casino. The ability to connect complex mathematical calculations with an engaging interface is key to the success of any online game.
Intuitive software connects the dots
Casino game developers know that very few players out there want to feel like they are interacting with a random number generator. This is why casino software companies regularly employ skilled UX designers to create themes and new styles of interface. This could cover everything from seasonal formats for the festive period to branded games and classic genres. The result is a constantly evolving library of online games that are designed to catch the eye of a new generation of players.
Branded casino games can be created in a matter of hours by a skilled developer who has access to the core odds engine that the online casino uses to function. By making the most of the positive public perception of a brand or celebrity, game developers are able to build trust with their audiences from day one. Exactly what is needed to create a fast and effective way of bringing onboard a wide array of new players from the target audience. The final piece of the puzzle is frictionless integration of payments.
Casino bonuses reduce payment hesitation
The vast majority of us are used to paying for entertainment online, and yet many of us only do so with brands we already trust. Disney’s ability to rapidly scale its online streaming subscriber base while many others have struggled is proof of this point. They have the name recognition and trust of their users, so offering them a new way to pay for and consume content was relatively simple.
Not every new online casino developer will have this level of name recognition and the trust that comes with it, so they actively promote casino bonuses instead. These teaser offers give free gameplay to players who effectively want to be able to try before they buy. By allowing players to see how the game works and that the setup is trustworthy, these types of bonuses act as a lead magnet.
Once a player has seen that the game is secure, enjoyable, and interesting, they will be considerably more likely to make a deposit and start playing with real money. The world of online casino tech really does come together across a range of different levels and it will be interesting to see how it continues to evolve.
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