Tommy Hilfiger Brings Romeo Beckham, Joining Travis Kelce, Into Its Global Family For Winter 2026
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By PAGE Editor
Tommy Hilfiger is bringing its global circle of cultural voices together for Winter 2026, with Romeo Beckham extending his relationship with the American fashion house through a season centered on personal style, family traditions, and modern prep. Alongside global ambassadors Travis Kelce and JISOO, Beckham joins a wider cast of athletes, entertainers, and cultural personalities celebrating the individual rituals that make the holidays their own.
The campaign, titled around the idea of the perfect holiday, takes a more intimate approach to seasonal storytelling. Through a series of weekly video releases leading up to the holidays, the TOMMY HILFIGER family shares the traditions, unexpected habits, and personal preferences that shape their celebrations. The premise is straightforward: there is no universal formula for the perfect holiday, only the one that feels personal.
For Beckham, the campaign arrives following his appearance in the TOMMY JEANS Winter 2026 campaign with model Yasmin Wijnaldum, where the pair explored the open road through worn-in denim, Western plaids, and relaxed Americana. Fresh from closing the brand's Spring 2027 runway show at The Plaza Hotel during New York Fashion Week, Beckham continues to represent a younger interpretation of the Hilfiger aesthetic, connecting its established heritage with a more contemporary cultural perspective.
That balance between familiarity and individuality extends across the new campaign's cast. Travis Kelce looks forward to celebrating his first holiday season as a married man, while JISOO's ideal day involves sleeping in, ordering dinner, and having dessert arrive at the same time. Elsewhere, actor Arón Piper heads to northern Spain for a winter swim, Liverpool FC's Florian Wirtz competes with his sister for DJ duties, and creator Quen Blackwell takes holiday lighting to new heights with a festive drone show. Basketball player Josh Hart brings curry goat into his celebrations, while Jérémy Jacquet introduces Guadeloupean music into the seasonal mix.
The accompanying Winter 2026 collection translates that personal approach into modern holiday dressing. Rich textures, elevated layering, and a confident seasonal palette inform a wardrobe built around recognizable prep staples. Kelce and Hart wear the wool chore jacket, Wirtz and JISOO showcase cable-knit sweaters, and Piper pairs a lambswool zip-through knit with denim. Jacquet experiments with layered polos and stripes, while Blackwell makes a super-soft wool cable knit the foundation of her look.
“Family has always meant so much to me, and has inspired my brand since the beginning,” said Tommy Hilfiger. “Over the years, we've built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don't often get to see. There's warmth, humor and plenty of personality — a contemporary take on the best of family life, expressed through confident modern prep.”
With Beckham and an international cast of cultural personalities, Tommy Hilfiger makes its Winter 2026 campaign less about prescribing a holiday aesthetic and more about celebrating the people and traditions behind it. The collection is available through tommy.com, TOMMY HILFIGER stores worldwide, and select wholesale partners throughout the season.
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Tommy Hilfiger brings Romeo Beckham, Travis Kelce, JISOO, and an international cast of cultural personalities together for its Winter 2026 campaign, celebrating individual holiday traditions through personal storytelling and a modern interpretation of classic American prep.