Announcing The Lithuania-Based Sustainable Fashion Brand notPerfect Linen Has Launched Fall 2022

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Announcing the Lithuania-based Sustainable fashion brand notPERFECT LINEN has launched its Fall 2022 collection. The brand focuses on the idea of empowering the customers to lead the manufacturing process by working on pre order basis and while producing in line with demand, they are able to reduce waste and offer reasonable prices by cutting waste related loss. For them creating ethical items brings the sense of community.

Their latest collections pays high attention to exquisite qualities and materials, creating playful basics and blending progressive ideas with classic ideals.

Focussing on thoughtfully selected, locally manufactured linen to create beautiful yet simple garments with a lovely relaxed fit to suit all ages, shapes, and sizes. Nothing is perfect (even linen), but the brand's creative eye is on every garment to ensure that its customers receive the very best. not PERFECT LINEN makes sure that in this era of fast fashion, they provide its loyal customers to be attached with them and through its ideology create a large customer base who love and adopt the not-very-perfect linen and their purpose to promote sustainable fashion throughout the world. Creating thoughtfully designed garments with the modern woman and her everyday life in mind.

Movement, purity, color, light... such are the hallmarks and distinctive style that not PERFECT LINEN asserts with an emphasis on structured lines.

The beauty of linen is that it is not perfect. Derived from the fibers of the flax plant, linen makes for the ideal fabric due to its absorbent and breathable qualities, perfect for keeping skin cool in hot and humid weather. not PERFECT LINEN is inspired by linen simplicity and imperfection and is glad to share with you something irregular and something that is not perfect.

Sustainability

We strongly believe that thoughtfully selected Oeko - tex certified linen fabric from our local manufacturers, simple cuts of clothes which usually suit all ages, shapes, and sizes, that lovely loose fit and relaxed look of the piece is our strength and the best we can offer for our customers. The brand promotes a conscious approach, continuously evaluating its social and environmental impact to facilitate educated and sustainable business growth
Gearing all brand operations towards a more sustainable future, relationships with makers and energy-efficient production models are supported by mandates of inclusivity, diversity, and transparency, reflecting care confidently back into each of the brand's designs. The brand works actively to effect change and uphold its core values, working with people, the planet, and partners to implement fair and inclusive standards, reduce environmental impact and give back to the community.

The Brand

Family of creative people who are passionate about their work welcomes you to our "not PERFECT LINEN'' home. We empower our customers to lead the manufacturing process by working on a pre-order basis. For us creating ethical items brings a sense of community and it is like a quiet protest against mass-produced goods. We make goods that involve years of learned skills, passion, commitment, and sincerity. We are absolutely dedicated to the thoughtful creating/making process so we try to avoid programmed machines or other non-human help and try to use as much human input in the whole process as possible in order to provide you with a truly handmade item.

Timeless silhouettes are re-interpreted within the context of modern life, with expert craftsmanship and attention to detail resulting in ready-to-wear collections for women and men that are designed to last

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