Savage X Fenty Introduces Limited-Edition Game Day Collection, Featuring Rihanna
By PAGE Editor
Savage X Fenty has dropped a limited-edition collection of football-themed styles to prepare for the highly-anticipated performance by brand visionary and CEO Rihanna. With the brand’s YOUniversal approach to fit, function, and individuality at its core, the Game Day collection offers a fun, sporty take on classic styles, including hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers, and bandana.
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With punchy nods to the popular American sport, the multi-category Game Day collection features a 17-piece assortment of fresh, playful styles that can be paired together or worn as separates for the big sporting event – no matter what team you’re rooting for.
Inspired by the hues of a football, the LVII Cropped Jersey, and LVII Hoodie and Sweatpants set (Cookie Brown; also available in Black Caviar) give off rich, natural tones with bold logo hits on the front and back of each style. The LVII Two-Tone Jersey has a Savage twist with Rihanna’s signature printed on the front X motif.
At the same time, the LVII Surprise Tee includes an unexpected Rihanna graphic only seen by pulling up the t-shirt. There are also football-patterned LVII Cotton Boxers, a sexy LVII Tube Top as well as colorful accessories – the LVII Beanies, Hats, and Bandana – that add a pop to any sporty ‘fit.
The accompanying campaign features Rihanna in a head-to-toe Game Day look featuring the LVII Two-Tone Jersey, Sweatpants (Black Caviar), and Beanie (Cookie Brown).
Additionally, Savage X Fenty is launching a three-day, retail pop-up experience in Los Angeles. Taking place the weekend of January 27-29, customers are invited to shop the Game Day collection in a turf-lined store featuring football-themed mannequin heads and goalposts as clothing racks, photo moments, branded giveaways, and more.
Sold in a wide range of styles across YOUniversal sizing XXS-4X, the Savage X Fenty Game Day collection is available to shop at www.SavageX.com and in retail stores. Prices range from $24.95-$89.95 for Xtra VIP members ($32.95-$112.95 for non-VIP members).
Savage X Fenty embodies fearlessness, confidence, and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price points, an extensive assortment of styles made for everyBODY, and a unique approach that celebrates individuality. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in.
“We want you to feel sexy and have fun doing it.”
From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear —Savage X Fenty has something for every mood, every vibe, and everyBODY. Offering bra sizes ranging from 30–46 in bands and A–H in cups (up to 46DDD/42H), and underwear, sleepwear, loungewear, and sportswear ranging from XS–4X/XS–XXXXL, Savage X Fenty is available for purchase at www.SavageX.com and its retail stores.
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