Shay Mitchell Brings BÉIS To The Runway As KidSuper Turns Fashion Week Into A Celebration Of Global Travel
Photo Credit: Shane Drummond & Danté Crichlow:BFA.com
By PAGE Editor
As luxury fashion continues to embrace experiential storytelling, runway partnerships are evolving beyond product placement into fully realized brand narratives. At KidSuper's Spring/Summer 2027 presentation in Miami, travel brand BÉIS demonstrated exactly how luggage can become part of the conversation, making its runway debut as the show's exclusive travel partner while underscoring the growing intersection of fashion, sport and global mobility.
Founded by actress and entrepreneur Shay Mitchell, BÉIS has built its reputation by designing travel essentials that balance functionality with accessible luxury. Its appearance alongside KidSuper marks a notable milestone for the brand, extending its identity from airports and hotel lobbies onto one of fashion's most theatrical stages.
Photo Credit: Ozeylah Maral:BFA.com
Throughout the presentation, BÉIS was integrated into the show's visual language rather than simply appearing as an accessory. Custom luggage pieces accompanied runway looks, installations were positioned throughout the stadium venue, and the brand hosted guests inside an immersive on-site suite that reinforced travel as an extension of personal style. Attendees also received BÉIS' Stadium Tote, a fitting keepsake for an event inspired by the world's most popular sport.
Mitchell herself became one of the show's standout moments, walking the runway while representing her native Canada in KidSuper-designed looks. Carrying newly unveiled BÉIS travel bags, her appearance symbolized the brand's evolution from celebrity-founded startup to cultural participant, seamlessly aligning with the presentation's broader narrative around international connection.
The timing proved particularly relevant. Staged amid a major soccer summer across North America, KidSuper's latest collection celebrated the movement of athletes, supporters and creatives whose journeys are shaped by the global game. Fashion, art and football converged through a shared language of travel—one where airports, stadiums and cities become destinations for cultural exchange as much as competition.
Photo Credit: Darian DiCianno:BFA.com
Within that framework, BÉIS served as more than a luggage partner. The brand became a visual reminder that every global event begins with a journey, reinforcing the emotional connection between travel and the experiences that define contemporary culture.
The runway also provided the first official preview of the forthcoming BÉIS x KidSuper collaboration, scheduled to launch in September 2026. While details remain under wraps, the partnership suggests an opportunity to merge KidSuper founder Colm Dillane's playful, artistic design language with BÉIS' travel-first approach to utility.
Photo Credit: Daniel Yoon
For both brands, the collaboration represents a broader shift in how fashion labels cultivate relevance. Rather than relying solely on traditional luxury cues, today's partnerships increasingly draw inspiration from movement, community and shared experiences. Travel has become as much a lifestyle identifier as clothing itself.
As fashion continues to intersect with sports, entertainment and hospitality, BÉIS' runway debut illustrates how travel brands can occupy a more prominent place within luxury's cultural ecosystem. In Miami, the suitcase became more than luggage—it became a symbol of where fashion is headed next.
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BÉIS made its runway debut as the exclusive luggage partner for KidSuper's Spring/Summer 2027 show, with founder Shay Mitchell walking the runway and previewing an upcoming collaboration that underscores the growing convergence of fashion, travel and global sports culture.